Pixar Animation Studios is set to receive the International 3D & Advanced Imaging Society’s Sir Charles Wheatstone Award for creative excellence at the society’s 5th annual Creative Arts Awards. The kudofest will to be held Jan. 28, 2014, at Warner Bros. Studios.
“In our films, story is the most important ingredient, and 3D is an incredible tool to help tell those stories; it builds emotion, lands a joke and expands a world,” said Disney and Pixar chief creative officer John Lasseter. “3D truly helps us make our films great, and to receive this award from the International 3D Society is awesome in every dimension of the word.”
Last year, the society gave its Best Animated 3D feature award to Pixar’s Brave, and has also honored the studio’s shorts Partly Cloudy, Day and Night and La Luna.
“John Lasseter and the Pixar team are at the very pinnacle of brilliant storytelling and flawless technical achievement, and most worthy of our highest honor,” said Tom Cosgrove, CEO of 3net Studios and co-chairman of the society.