Complimenting the tasty new JELL-O Play lines of edible toys, the Kraft Heinz Co. gelatin snack brand has teamed up with DreamWorksTV to launch new animated series The JELL-O Wobz on YouTube and Amazon Prime Video. The series focuses on embracing imperfection — a theme that resonates with both parents and kids — and follows the JELL-O Play goals of encouraging free play and fun.
The JELL-O Wobz (6 x 4 min.) follow the Wobz, a group of lovable JELL-O characters
cast from humble kitchen objects, in their adventures through a fantastical kitchen world. The show’s protagonist, Bucket, is accidentally brought to life when JELL-O powder gets knocked into a bucket and mixes with a variety of leftover kitchen junk. He meets a variety of other JELL-O characters, each cast from a different shape that reflects their unique personalities. Meg, made from a measuring cup, tends to be a bit of a perfectionist, while Walter, created from a surgical glove with the thumb cut off, must overcome his fear of making mistakes.
Each episode follows Bucket and his new friends through different adventures inspired by real-world situations in which people confront and embrace imperfection, from accepting your physical appearance to admitting your own mistakes. While the cartoon’s visuals are playful and filled with humor, the messages ring true in a moment when millennial parents feel more pressure than ever to be perfect, with nearly 80% of millennial moms reporting that it is important to be the “the perfect mom” in a recent BabyCenter study (“Millennial Mom Report” 2014).
“Today’s parents and kids feel more pressure than ever before, and yet families spend less time talking about important issues like self-acceptance,” said Katy Marshall, Marketing and Sales Lead of Springboard, the new Kraft Heinz platform dedicated to nurturing, scaling, and accelerating growth of disruptive food and beverage brands. “As a brand whose values center on family bonding and free play, we wanted to create a show to foster this important dialogue.”
The first episode of The JELL-O Wobz is available on the DreamWorksTV YouTube Channel and on Prime Video; a new episode will arrive every Monday for the next five weeks.