W!LDBRAIN Goes Long for Esurance

Those who enjoy the Esurance TV ads animated by W!LDBRAIN will be able to catch the debut of the campaign’s first long-form commercial during the FX Network’s premiere of I,Robot on Monday, March 19, at 7:30 p.m. (ET/ PT). Titled ‘Carbon Copy,’ the ad features a cliff-hanger ending intended to drive viewers to watch the full three-minute short at www.esurance.com.

‘Carbon Copy’ stars animated, pink-haired heroine Erin Esurance as she battles clones, killer robotic plants and a mad scientist who plots to destroy the Earth. After its debut, the auto insurance spot will air during five other broadcasts of I,Robot, the CG-laden Will Smith vehicle based on the classic sci-fi book by Isaac Asimov. The full short will also be shown at film festivals and other events sponsored by Esurance throughout 2007.

This latest installment in the campaign is the seventeenth Flash-animated commercial W!LDBRAIN has produced for Esurance since the campaign first aired in July of 2004. Directed by W!LDBRAIN’s Phil Robinson, the spots have developed a bit of a following with their hip animation style, action-packed story lines and sexy toon star.