Unbound Out to Lunch for British Spot

Hollywood-based Unbound Animation has completed an animated commercial for popular British kids lunchbox product Munchsters Lunchpods. Set to air on Nickelodeon UK, the spot will be part of Viacom Brand Solutions’ Munchsters Megabowl promotional campaign for Glanbia Food Ventures.

The spot’s concepts, script, storyboards and animation were all created in Unbound’s animation studio in Hollywood. Unbound’s London studio provided post-production work.

Produced over the course of three weeks, the spot was built primarily in traditional 2D animation, utilizing Flash as an ink & paint tool, and composited in AfterEffects.

The Unbound team in Hollywood included veteran producer Alex Reed and animation director Timothy Pixton. Unbound’s London-based producer, Rob Doherty, worked directly with Viacom Brand Solutions UK executives Daniel Salem, Drachan Forster and Emma Keyser.