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Turbo Squid Goes face2face with Mobile Toons


Turbo Squid Goes face2face with Mobile Toons

Turbo Squid, a web-based provider of royalty-free 3D products, has launched a new line of mobile content through a partnership with New Jersey-based face2face animation. AniTones mobile character player from face2face is now available through the Turbo Squid Mobile Content Portal, which enables users to access streaming animation on cell phones.

As part of the AniTones launch, face2face animation has created its first 3D animated comedy series for mobile phones. The series and other mini productions will be delivered to mobile consumers over the air in small packages for playback on the AniTones mobile character player developed by face2face. Customers can receive the AniTones player at no cost when they purchase face2face animations from

AniTones content is created using face2face’s AlterEgo, an advanced video analysis software that automatically converts ordinary digital video into animation motion instructions, or Facial Animation Parameter (FAP) data, as specified by the MPEG-4 standard. Professional writers and comedians provide voice and facial movements while face2face animators provide the character models and background animation.

“We decided to launch AniTones with Turbo Squid, given [its] direct connection to the 3D community,” says Eric Petajan, founder and chief scientist of face2face. “Given the early adoption curve for 3D mobile devices, we believe Turbo Squid offers access to a targeted audience for sophisticated mobile content.”

In December 2004, Turbo Squid launched a Mobile Development Forum with the goal of building a bridge between content creators and the mobile development community to support the emerging 3D personalization market for mobile phones. For more information, visit

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