Seneca College Students Animate Ad for Sony Music Canada

Seneca College animation students put their skills to the test in a professional capacity when they got to create a computer-generated mascot for a Sony Music Canada ad campaign. The budding animators gave life to Billy, a brash youngster who will do his part to stuff stockings with CDs this holiday season.

Written, directed and animated by four students, the 30-second spot promotes new albums by artists such as Evanescence, The Offspring, Good Charlotte and Finger Eleven. It opens with the excited Billy character racing out of bed to open Christmas presents only to be sorely disappointed to find socks under the wrapping paper.

“Sony Music Canada provided our students with a fantastic opportunity to gain real-world experience by working on a professional-quality commercial from beginning to end,” says Larry DeFlorio, co-ordinator of Seneca’s Animation Arts Centre, which offers programs in traditional animation, 3D character animation, 3D gaming and visual effects.

The Seneca students spent three months on the project, which iinvolved storyboard work and the creation of more than 20 variations of the Billy character for approval by Sony. The ad began airing Dec. 2 on several Canadian TV stations.