SecondSun Completes First Animated Spots

Recently formed by combining 2D studio Delaney and Friends, 3D company Brainchild Studios and interactive games producer Furious Ent., animation house SecondSun Ent. has completed its first two animated commercials.

For Helix, a spot promoting agricultural products company Syngenta,

SecondSun superimposed a 2D animated character, Cam Canola, and live actors over a digital farm background. Cam whirls into frame like a dust devil, then stops to address two farmers.

In a Candy Bubbles spot for Spinmaster Toys, a realistically animated 3D bubble floats down from bubble heaven and pops open to reveal a 2D animated cartoon character who blows edible fruit flavored bubbles to a group of live action kids to eat.

The live action segments on Candy Bubbles were directed by Sean Buckley of Buck Prods. in Toronto. Jim Smith produced the spot with art director Stacy Lewis.

Producer on Helix was Nicolette Eus. Creative direction was provided by Dave Wylie. John Spooner of Apple Box Prods. served as DOP and director of the live action portion. Greg Northey handled creative and production duties for agency AdCulture Group of Calgary.