Scooby Bends it with Beckham

Soccer sensation David Beckham gets animated and joins the Mystery Inc. gang in a new commercial spot for shoemaker adidas. Produced by Cartoon Network U.K., the 60-second ad will hit cable and satellite channels across Europe on October 1st, marking Beckham’s animated debut.

The spot is part of adidas’ Impossible is Nothing" campaign, which launched earlier this year with "Ali vs. Ali" and continued with a series of commercials that aired during the Olympic Games in Athens and starred Haile Gebrselassie, Kim Collins and Nadia Comaneci. In this latest installment, Scooby and those meddling kids unmasking a mystery ghoul to reveal a surprising twist.

“I liked the idea that I would be featured in a legendary cartoon that my kids watch,” says Beckham, who has two children with Victoria Adams, better known as former Spice Girl, Posh Spice.

The commercial was animated and produced in-house at Cartoon Network U.K. under animation director Andy Powell, animation producer Mike Davies and exec creative director Lisa Montgomery. Cartoon Network has rights to Scooby-Doo under its ownership of the Hanna-Barbera Studios library.