Rick and Morty are making their advertising debut, starring in a 30-second animated piece for Carl’s Jr. and Hardee’s.
In the spot, which debuts Nov. 30 on Adult Swim, Rick wakes his timid, unsuspecting grandson at 4 a.m. (on a school night, no less!) with an urgent message: the introduction of five of the restaurant chains’ most popular burgers personified.
This custom promo was created and produced by the masterminds behind Rick and Morty, co-creators Justin Roiland and Dan Harmon. Roiland provided the voices for both title characters in the spot, and CKE Restaurants’ media planning and placement agency Initiative and creative agency 72andSunny were involved in its development.
The content will air multiple times on Adult Swim throughout the network’s weeklong Rick and Morty programming stunt, wherein fans can re-watch all 10 episodes from the second season in order, from start to finish. The episodes will air through Dec. 4 at midnight and 12:30 a.m. ET/PT.