What kind of cataclysmic event could bring Marvel’s best-known superheroes together in one place? Apparently, all it takes is someone losing their check card. That’s the premise of a new Visa ad set to debut during the Super Bowl this Sunday.
In “Super Heroes,” a woman cries for help after discovering someone has stolen her Visa check card. Spider-Man, Captain America, Wolverine, Storm and Thor rush to her rescue, only to discover it’s a false alarm since her card features security benefits that protect her from fraudulent charges.
The commercial ends with a surprise guest visit from someone who answers the distress call a bit too late. We tied to get the scoop on who the mystery crime fighter is, but were only told that it is somebody our readers are quite familiar with. Hmmm ‘ now who could that be?
Created by ad agency BBDO NY, the lighthearted spot features 3D animation by New York-based animation house Charax. It will air as a stand-alone commercial during the first half of the year’s most highly anticipated sporting event.
Visa has produced 15 Super Bowl commercials in the past 10 years.