Mainframe Expands Creative Services Unit

Canadian CG powerhouse Mainframe Ent. has launched a full-service division specializing in graphic design, motion graphics, titling, opening sequences and branding. Among other things, the newly expanded Creative Services unit will produce main titles for Mattel’s animated productions.

For its first project, Mainframe Creative Services will team with McLean Mashingaidze-Greaves to design a new website for the popular TV series Pink Planet, which airs on CityTV in Vancouver. The division is also working with IDT Ent. on logos and branding for the eagerly awaited Masters of Horror and Masters of Sci-Fi film anthologies to be released on home video by Anchor Bay.

“Mainframe’s goal has always been about delivering top-quality animation and imagery,” notes Joanne Bondoc, manager of Creative Services. “With this new Creative Services group, we will have more resources and a larger team of extraordinary talent to meet the graphics, design and branding needs of producers, media companies, networks and broadcasters.”

Mainframe’s Creative Services portfolio already includes titles for Sony Pictures Television; logos, graphics and branding for the MTV Movie Awards; product packaging for NBC; and branding for Bell’s Making the Cut on CBC. More information on the division is available at www.mainframe.ca/cs.