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Lucky Post’s Seth Olson Spreads Optimism in Anti-Bullying Spot

Lucky Post "A New Day. A New Experience. A New Beginning."
Lucky Post "A New Day. A New Experience. A New Beginning."

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Lucky Post’s Seth Olson Spreads Optimism in Anti-Bullying Spot

Seth Olson of Texan studio Lucky Post has created a new, whimsical animated commercial that spreads a positive mental health message on behalf of Cary Scott Counseling. The brightly colored and fantastical CG spot follows a man riding a jittery “whale tractor” contraption through a darkening landscape — and re-emerging into the light to find greener pastures ahead. Reflecting on his journey out of a dark place, the man reclaims his life with “A New Day. A New Experience. A New Beginning.”

Olson tapped his personal experience to create the spot, which set to a chorus of grinding gears and mechanical noise by audio engineer Scottie Richardson, and reflective music by asche&spencer. Olson animated and wrote the short, with Jenne Dison also serving as writer and Jessica Berry as exec producer.

“Our goal is to let people know that mental wellbeing is a normal part of life. What I really appreciate about the piece is that it presents life as it is — bumpy, unique, quirky — in a welcoming way that sheds a positive light with a focus on help and healing,” said Cary Scott, whose Dallas practice focuses on depression. “Sometimes, we feel alone on our journey, however each moment can present new hope.”

Learn more at www.lucky-post.com.

Vote "America The Beautiful" from Lucky Post on Vimeo.

Lucky Post "A New Day. A New Experience. A New Beginning."

Lucky Post “A New Day. A New Experience. A New Beginning.”

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