Klasky Csupo’s commercials division, ka-chew!, has completed a new Nickelodeon PSA that emphasizes the importance of eating a healthy breakfast. The second in a series, the spot features animated plates and utensils that rap about foods which provide needed sources of energy as kids start their days.
The PSA campaign was created in response Nickelodoen’s “Kids, Food and Eating Behaviors Study,” which found that only 50% of kids surveyed ate breakfast every day. The survey also showed that there s a disconnect between kids and parents when it comes to eating behaviors, so the spots aim to promote healthy choices to kids who have greater freedom over what they eat.
The first PSA, titled “The Day the Earth Skipped Breakfast,” focuses on how missing the most important meal of the day can lead to bad temperaments and sluggish behavior. In the latest installment, “It’s Breakfast Time,” the 2D-animated rapping place settings run through a number of recommended morning munching choices. The music was performed by DJ Mighty Mi, Albert S and Balinda.
The ka-chew! production team includes exec producer Sam Schoemann, director Chris Prynoski, producer Kristina Schoentag, Smoke editor Jesse Morrowand offline editor/post supervisor Rob Reed. The studio’s senior VP/GM is Richard Marlis. Samantha Berger served as director of creative and performer for Nickelodeon.
Ka-chew! has produced award-winning projects including on-air design and promotions for such clients as ABC, A&E, Discovery, Paramount Domestic Television, ESPN, FOX, E! Entertainment, MTV and Nickelodeon. Other credits include commercial spots for Nicktoons, Kodak, Kraft, Mattel, Lands End and Earthlink. More information on the company can be found at