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Ex-Imaginary Forces Trio Launches Alma Mater
A trio of Imaginary Forces alumni have opened Alma Mater, a new boutique studio in Los Angeles specializing in design, live-action and animation.
The studio was conceived by founders Brian Mah, Kathy Kelehan, and James Anderson as a place to pursue creative opportunities across all disciplines and platforms in a fun and collaborative environment.
“The education and experience that we gained with such a broad range of opportunities at Imaginary Forces, and the strong design tradition of that studio, has led us to this new stage in our careers,” says Mah. “We’ve now combined our strengths in a focused way in which all three of us can contribute equally and bring something unique to the company.”
Intentionally small but nimble, Alma Mater is strategically positioned to adapt to the ever-changing commercial landscape. Executive Producer Kathy Kelehan says the company’s holistic approach to the creative process enables them to offer custom methodologies to achieve the best result.
“We specialize in design-driven projects, and our live-action and post capabilities enable us to offer a variety of options for creative problem-solving.”
Alma Mater has already rolled out a number of projects, including a launch spot for the Bauer Re-Akt hockey helmet microsite directed by Mah and VFX and animation supervisor James Anderson. It also recently completed work for ad agencies Euro RSCG & Grey, and contributed to the “Project Imaginat10n” campaign for Canon.