Nickelodeon/MTVN Kids and Family Group has promoted Nicktoons Network general manager Keith Dawkins to senior VP of Nickelodeon Programming Partnerships. In his new role, Dawkins will be responsible for forging new creative partnerships and co-productions with non-traditional programming partners, while overseeing the international and domestic acquisitions of series, films and short-form programming for both Nickelodeon and Nicktoons Network. He will report to Marjorie Cohn, exec VP of development and original programming for Nickelodeon/MTVN Kids and Family Group.
Under Dawkins’ leadership, Nicktoons Network has expanded to reach 50 million households with top Nickelodeon programs and original shows he shepherded. The network also became ad-supported in 2005, and has been one of the fastest growing kids networks in the marketplace for the last two years.
Dawkins will continue to oversee the daily operations of Nicktoons Network as its GM, while also working to secure creative content deals, funding opportunities and partnerships with companies within the toy, gaming, digital and filmed entertainment industries. His expanded role will involve leveraging new programming drawn from the Nick International channels and their partners and maximizing this content from a creative and revenue-generating perspective across all lines of business. In addition, he will also work with Nick International Development to devise strategies for the distribution of content, creation of outlets for distribution and leveraging overall value.
In 2003, Dawkins was named the first-ever GM of Nicktoons Networks. He was instrumental in creating the Nicktoons Network Animation Festival, an on-air programming event with an online component, which is now in its fourth year. More recently, he launched the new Nicktoons original series Shorts in a Bunch, an extension of the Festival that celebrates the best short-form content that Nickelodeon’s global development team has to offer, and Edgar & Ellen, which was the network’s highest-rated series premiere ever.
Prior to joining Nickelodeon, Dawkins served as a supervising producer at VH1, where he oversaw long-form programming and led the network’s short-form news coverage. He was also a producer for Fox News Channel and part of its original launch team, producing hundreds of daily shows and live news coverage.