Calabash Animation has won two Silver Telly Awards and one Bronze Telly Award for three animated TrixToons shorts it made as part of a campaign for General Mills’ Trix Yogurt.
The Chicago-based studio’s efforts were led by creative director Wayne Brejcha and executive producer Sean Henry. The shorts are available for viewing online at www.sillyrabbit.millsberry.com/rabbitropolis.
‘Our animators came up with many clever ideas for TrixToons, it was inspiring to see everyone respond to the challenges the job presented,’ Henry said. ‘We gave our animators a lot of creative freedom, and they had fun playing off of the great material given to us by the agency. Much of the visual comedy was very spontaneous.’
With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards was one of the most successful and competitive they’ve had in their long history.
Founded in 1979, the Telly Awards honor outstanding local, regional and cable TV commercials and programs. This year saw nearly 11,000 entries representing all 50 states and several foreign nations.