Vancouver-based Bowes Prods. recently employed stop motion animation to bring three toy spokespeople to life in a new holiday ad for Western Wireless Communications and Cellular One. Bowes was commissioned by Seattle advertising agency Linguis to complete the spot, which features a rag doll with attitude (voiced by Lenore Zann), a stoic wooden solider and a nerdy jack-in-the-box. The commercial began airing in twenty U.S. states on Nov. 25.
The Bowes team worked overtime to shoot the 30-second, 35mm ad in just two weeks. According to producer/director David Bowes, a lot of detail went into making sure the foam rubber puppets’ mouth movements linguistically and precisely matched the recorded dialogue. The production schedule also involved three weeks of preparation and a week of post-production at Northwest Imaging & FX and Airwaves Sound Design, both in Vancouver, BC.
Bowes Prods. has been creating stop motion and clay animation for film and television for 15 years. The team includes character designer Sean Newton, storyboard artist Wendy McAllister, key animator Jeff Mulcaster, puppet fabricator Rob Ronning, d.p. Bob Ennis and production manager Jim Pescitelli. Individually, the associates have worked on such television projects as Home Improvement and The P.J.’s, the popular California Raisins commercials, and such feature films as The Nightmare Before Christmas and Snow Day.