AICP Hosts First Honors in Brand Integration

The Association of Independent Commercial Producers (AICP) has announced an inaugural program honoring innovative work in screen-based integration of branded content. Part of the 12th Annual AICP Show, the Brand Integration Honors will take place June 9th at the MoMA Gramercy Theatre, located at 127 East 23rd Street.

The AICP Brand Integration Honors, chaired by H. Mitchell Kanner of Integrated Entertainment Partners LLC, (IEP), is the first program of its kind to recognize the creative product that results from the fusion of advertising and entertainment.

To select the 2003 honorees in this new arena, Kanner has assembled a brand integration curators panel, composed of professionals from both fields ‘ advertising and entertainment ‘ to recommend outstanding executions of screen-based convergence.

Those expected to serve on the panel include: Geoffrey Frost, Sr. VP, director, global communications for Motorola; Michael Davies, exec. producer, Who Wants To Be A Millionaire; Steve Golin, chairman, Anonymous Content; John Hegarty, chairman/worldwide creative director, BBH; Bill Davenport, director of entertainment, Wieden + Kennedy; Rick Boyko, co-president, Ogilvy & Mather, New York and chief creative officer, Ogilvy, NA; David Lubars, president/chief creative officer, Fallon Minneapolis; Ewen Cameron, CEO, Berlin Cameron/Red Cell; Steve Berman, Sr. VP, worldwide marketing, Interscope Records; Esther Lee, VP, COO, Coca Cola Company; Jon Kamen, partner, @radical.media; Bruce Redditt, Sr. VP, Omnicom; Darryl Frank, co-president, Dreamworks Television; and Charles Garland, partner, 19 Entertainment Ltd.

The granting of the AICP Brand Integration Honors will be preceded by a keynote presentation on the future of advertising, and a case study featuring how a major advertiser created a vertical relationship to weave its brand message into myriad entertainment opportunities.

The June 9th program takes place the same day as the premiere of the 2003 AICP Show, The Art & Technnique of the American Television Commercial. That evening event, at The Metropolitan Museum of Art, is one of the highlights of the advertising season in New York. Established 1991, in conjunction with The Museum of Modern Art, the AICP Show has been celebrating the best in commercial production for a dozen years. The Show is collected by MoMA and made part of the permanent archives of its Department of Film and Media.