Aardman Animates Healthy Message for U.K.

A U.K. public-service campaign promoting healthy diets and exercise has released a new animated announcement created by Aardman Animations.

The spot is directed by Aardman’s Steve Harding Hill and features simple plasticine figures to explain how modern life can be unhealthy if adults and children don’t learn to eat right and get exercise.

The 90-second spot was created for the U.K. National Health Service.