One Animation Taps Brandgenuity as ‘Oddbods’ Agent in NorAm

Global brand licensing agency Brandgenuity has been appointed by One Animation as the licensing agent for global hit animated series Oddbods in the US and Canada. The New York-based ... Continue Reading →

Jakks Pacific NY Toy Fair Lineup: DC, Marvel, Disney & More

Jakks Pacific has unveiled its portfolio of toys and entertainment products for the 2017 New York Toy Fair (Feb. 18-21). The array includes options for all ages, from active play innovations ... Continue Reading →

Hasbro Unbridles ‘My Little Pony’ Movie Merch at Toy Fair

At New York Toy Fair 2017, taking place Feb. 18-21 at the Javits Center, Hasbro will be debuting two darling new playthings inspired by the upcoming theatrical feature My Little Pony: ... Continue Reading →

Exclusive: New ‘Powerpuff Girls’ Comics Covers, Writers Q&A

IDW Publishing has just revealed some awesome/adorable cover art for its new three-issue Powerpuff Girls comics miniseries! Starting in May, fans and readers will get to take in an ... Continue Reading →

Cartoon Network Names Funko Master Toy for ‘Rick and Morty’

Cartoon Network Enterprises is growing its licensing program for hit Adult Swim animated series Rick and Morty by naming leading pop culture collectibles company Funko as the brand’s ... Continue Reading →

Zac Posen ‘Betty Boop’ Line Launches with New Short

For the first time in nearly 30 years, Max Fleischer’s iconic cartoon starlet Betty Boop has appeared in a new animated project with the debut of A Betty Boop Cartoon: “Betty ... Continue Reading →

WB Sets Super-Heroic Lineup for Toy Fair 2017

Warner Bros. Consumer Products will unleash a DC Super Hero takeover with its roster of global licensees and partners during the Toy Fair 2017 season — including Toy Fair Nuremberg ... Continue Reading →

Activision Blizzard Announces Consumer Products Dept., ‘Skylanders’ S3

Activision Blizzard has launched a new consumer products division with the aim of supporting its global growth strategy by creating new avenues for fan engagement with its game franchises ... Continue Reading →

Rocket Inks First UK Partners for SPA’s ‘Emoji Movie’

Rocket Licensing has secured its first UK partners for Sony Pictures Animation’s upcoming animated feature The Emoji Movie. Rocket is managing the UK and Eire licensing program for ... Continue Reading →

WB Builds Out ‘LEGO Batman’ Licensing Program

Warner Bros. Consumer Products has been busy constructing a multi-tiered licensing program for the upcoming animated comedy-adventure The LEGO Batman Movie — swinging into theaters ... Continue Reading →