Hasbro Gets Lengthy Extension on Star Wars License

Toy giant Hasbro Inc. announced that its license with Lucas Licensing Ltd., for the manufacture and distribution of Star Wars merchandise has been extended through 2018. The minimum ... Continue Reading →

Dilbert Goes Wireless for FunMail

United Feature Syndicate has licensed Scott Adams’ popular comic strip character, Dilbert, to FunMail Inc. The worldwide provider of carrier-grade, content-driven visual messaging ... Continue Reading →

CINAR Picked To License Arthur In Canada

CINAR Corp., producer of the animated Arthur TV series, has been appointed Canadian licensing agent for the property. In addition to the books and videos, which have sold in the millions, ... Continue Reading →

Warner Bros., to Co-publish Looney Tunes Game

An exclusive co-publishing agreement between Warner Bros. Consumer Products and Electronic Arts will see a video game based on the upcoming live-action/animated feature Looney Tunes: ... Continue Reading →

Sesame Workshop Takes Sagwa To Mervyn’s

Through a licensing agreement with Sesame Workshop, the Target Corporation is offering an exclusive line of merchandise based on the PBS KIDS’ series Sagwa, The Chinese Siamese ... Continue Reading →

Disney Gang Soars with Alaska Airlines

Mickey, Minnie, Donald and Goofy will have their heads in the clouds with the “Spirit of Disneyland,” a newly-painted Alaska Airlines Boeing 737-400. Images of the beloved ... Continue Reading →

Dragon’s Lair to Wear

Fans of the classic arcade game Dragon’s Lair and the latest update, Dragon’s Lair 3D, can now show their enthusiasm with clothing, mousepads, hats, bags, mugs and more. Dragon’s ... Continue Reading →

Looney Tunes Gang to Sell Salty Snacks

Bugs Bunny, Daffy Duck, Tweety, Sylvester, Tasmanian Devil, Road Runner and Wile E. Coyote will be among the Looney Tunes stable of characters to endorse a new line of salted snacks ... Continue Reading →

Serious USA Releases Two Towers CD Cardz

Trading cards have entered the digital age, with Serious USA adding The Lord of the Rings: The Two Towers to its growing list of titles. Based on the highly anticipated next installment ... Continue Reading →

Disney Appeal on Pooh Document Destruction Rejected

The California Court of Appeals yesterday rejected Disney’s appeal of sanctions for destroying documents in the decade-long legal battle over Winnie-the-Pooh royalties. The court ... Continue Reading →