A Few Thoughts on Brand Licensing

Compiled by Sarah Gurman If you happen to be in London this week, you’ll meet all kinds of animation consumer and licensing professionals at the Brand Licensing Show (Oct 25, ... Continue Reading →

JAKKS Pacific Taps DreamWorks Toons for TV Games

Through a licensing agreement with DreamWorks Animation, JAKKS Pacific Inc. will produce multiple plug-and-play video games based on the hit animated feature films Shrek, Shark Tale, ... Continue Reading →

MTV Networks Sprints to Mobile

Viacom’s MTV Networks has signed a deal with wireless carrier Sprint to bring the broadcast entity’s brands and programming direct to Sprint PCS customers on their multimedia ... Continue Reading →

DreamWorks Deal Grrrrreat for Kellogg

Daily Variety reports that DreamWorks Animation and cereal juggernaut Kellogg Co. have entered into an exclusive, multi-year deal that will see characters from upcoming DreamWorks theatrical ... Continue Reading →

U.K. Deals for Wallace & Gromit

It seems you can’t go anywhere in the U.K. this fall without running into Wallace and Gromit. Aardman Animations has secured a raft of brand partnerships and licensing deals for ... Continue Reading →

Verizon Snares Disney Programming

Verizon Communications will make Disney Channel programming part of its new video service via a long-term agreement with the Magic Kingdom. Dubbed Fios, Verizon’s high-speed, ... Continue Reading →

Muffin the Mule Comics in Peak’s Future

Peak Ent. has licensed the recently revived British cartoon classic, Muffin the Mule, to Future Publishing for a line of comic books slated to hit U.K. newsstands in October. Future ... Continue Reading →

Earthworks Moves to 64 Zoo Lane

International animation producer Millimages has selected Earthworks Ent. to represent the U.S. merchandise licensing and publishing rights for its popular animated TV series, 64 Zoo ... Continue Reading →

Fisher-Price is Mission Control for Lunar Jim

Fisher-Price has been granted the worldwide master toy license for Alliance Atlantis’ new stop-motion animated children’s property, Lunar Jim. The toymaker will develop ... Continue Reading →

Magical DoReMi in Bandai ‘s Toybox

Toymaker Bandai America Inc. has inked a multi-year licensing agreement to serve as master toy licensee for 4Kids Ent.’s anime series, Magical DoReMi. The company has exclusive ... Continue Reading →