Bratz U.K. Market Share on the Rise

According to the U.K.’s January NPD Report, the market share for MGA Entertainment’s hip chick Bratz brand has increased 18% from its 2005 standing. ‘Bratz has been ... Continue Reading →

Dora Explores Top Toy Brand Honor

Nickelodeon’s little animated adventuress, Dora was the big winner the sixth annual T.O.T.Y. (Toy of the Year Awards), put together by the Toy Industry Assoc. Awards at the 103rd ... Continue Reading →

MGA Ent. Plays with Shrek

MGA Ent. Is going from the shopping mall to the swamp with its new deal with DreamWorks Animation SKG. Home to the Bratz property and other kid lifestyle favorites, MGA has signed a ... Continue Reading →

Warner Bros. Gives Thinkway Toys Happy Feet

Warner Bros. Consumer Products has awarded Thinkway Toys the global master toy license for the upcoming CG-animated theatrical release Happy Feet. The penguin comedy from Warner Bros. ... Continue Reading →

Tree Friends Mobilize with Starwave

Starwave Mobile, a mobile licensing and publishing unit of the Walt Disney Internet Group (WDIG), has signed an exclusive licensing agreement with Mondo Media for the animated cult ... Continue Reading →

Robotech Going Mobile

Trailblazing anime series Robotech will soon bring its mechanized battle action to cell phones via an exclusive licensing deal struck between Harmony Gold USA and Airborne Ent., a subsidiary ... Continue Reading →

Warner Bros., McFarlane Toy with Hanna-Barbera

Warner Bros. Consumer Products has entered into a global partnership with McFarlane Toys to introduce an all-new line of action figures based on characters from the Hanna-Barbera library. ... Continue Reading →

Upper Deck, Nick Making Avatar Card Game

While many hit anime shows for kids begin life as trading card games, one is poised to leverage its television success with a foray into the gaming world. Upper Deck Ent. (UDE) and ... Continue Reading →

Baby Genius Sold Back to Creators

Genius Products Inc., the exclusive U.S. home entertainment distributor for The Weinstein Co., has sold its Baby Genius brand back to creators Klaus Moeller and Larry Balaban and their ... Continue Reading →

Mainframe Boots Up Zixx Licensing Program

With its new animated/live-action series, Zixx, set to debut on Cartoon Network this weekend, Canadian CG animation house Mainframe Ent. is launching a licensing campaign for the show. ... Continue Reading →