Boomerang Makes Fruity Supermarket Sweep

Picnic basket snatcher Yogi Bear would be thrilled to find himself in a grocery store, and that’s exactly where he’ll be seen this summer as Boomerang teams up with Sunkist ... Continue Reading →

Lion King Roars for Dodge

Dodge and Disney joined forces for promotional purposes in 2002 with the release of Disney/Pixar’s Monsters, Inc. Now the entities are teaming up again to celebrate the 20th anniversary ... Continue Reading →

Universal Family Brings EM.TV Fare to DVD

German entity EM.TV & Merchandising AG has signed a three-year home entertainment license agreement with Universal Family Ent. (UFE) that will see the latter distributing properties ... Continue Reading →

SEGA Puts Game in Happy Meals

SEGA’s popular Sonic The Hedgehog and Super Monkey Ball characters have a few new games out, but you won’t find them at your local video game retailer. The little hand-held ... Continue Reading →

Justice League Makes Trading Card Debut

DC Comic’s Justice League animated TV series on Cartoon Network is featured for the first time on trading cards. Inkworks has begun releasing a set of 81 cards showcasing popular ... Continue Reading →

Activision Sues Viacom Over Star Trek License

Game developer Activision Inc. filed a breach of contract suit against Viacom Inc. over the handling of its Star Trek franchise. Activision alleges that the value of its license to ... Continue Reading →

Activision Webs Licensee of the Year

Activision Inc. has been awarded Entertainment Licensee of the Year in the Hard Goods category by the International Licensing Industry Merchandisers’ Association (LIMA). The award ... Continue Reading →

Bing and Bong Get Stuffed at Commonwealth Toy

Commonwealth Toy and Novelty has been named U.S. licensee for plush toys based on the award-winning, internationally distributed pre-school TV property Tiny Planets. Initial products ... Continue Reading →

Mainframe in Pocket With Monster

At the Licensing 2003 Int’l Show in New York, Peak Ent. Holdings Inc. launched the North American phase of its Monster in My Pocket licensing franchise by selecting Mainframe ... Continue Reading →

Kim Possible Infiltrates Wal-Mart

Disney’s latest animated superstar Kim Possible is always successful in whatever mission she takes on. That’s why Disney is confident that the property will be a big merchandising ... Continue Reading →