Disney Gang Soars with Alaska Airlines

Mickey, Minnie, Donald and Goofy will have their heads in the clouds with the “Spirit of Disneyland,” a newly-painted Alaska Airlines Boeing 737-400. Images of the beloved ... Continue Reading →

Dragon’s Lair to Wear

Fans of the classic arcade game Dragon’s Lair and the latest update, Dragon’s Lair 3D, can now show their enthusiasm with clothing, mousepads, hats, bags, mugs and more. Dragon’s ... Continue Reading →

Looney Tunes Gang to Sell Salty Snacks

Bugs Bunny, Daffy Duck, Tweety, Sylvester, Tasmanian Devil, Road Runner and Wile E. Coyote will be among the Looney Tunes stable of characters to endorse a new line of salted snacks ... Continue Reading →

Serious USA Releases Two Towers CD Cardz

Trading cards have entered the digital age, with Serious USA adding The Lord of the Rings: The Two Towers to its growing list of titles. Based on the highly anticipated next installment ... Continue Reading →

Disney Appeal on Pooh Document Destruction Rejected

The California Court of Appeals yesterday rejected Disney’s appeal of sanctions for destroying documents in the decade-long legal battle over Winnie-the-Pooh royalties. The court ... Continue Reading →

Dreyer’s Grand Ice Cream Offers A Taste Of Treasure Planet

Leave it to crafty marketers to mix two things kids (and many adults) love the most, animated movies and ice cream. Coinciding with the release of Disney’s latest animated epic, ... Continue Reading →

Bandai To Flex Ultimate Muscle At Retail For 4Kids

In an agreement reached with 4Kids Ent., Bandai America Inc. will be the exclusive licensee for master toy rights, video games rights and trading card rights throughout the world, outside ... Continue Reading →

Nelvana, Frito-Lay Chip In On Beyblade Promotion

Corus Ent.’s Nelvana has licensed its popular Beyblade property to Frito-Lay Int. for a multi-national promotion. Special items relating to the animated action series have already ... Continue Reading →

Mainframe Launches Global Sales And Marketing Unit

In an effort to expand its presence in the U.S. and strengthen its position in the world marketplace, computer animation house Mainframe Ent. Inc. has established a global sales division ... Continue Reading →

Oooooo! Bacon Cheeseburger!

If anybody should be the poster boy for a burger loaded with bacon and two types of cheese, it should be Homer Simpson. The home of the Whopper has become the home of The Simpsons with ... Continue Reading →