Jay Jay Spreads Licensing Wings

As the award-winning preschool show Jay Jay The Jet Plane celebrates its second PBS birthday, Porchlight Entertainment is launching a big licensing and branding campaign for the property. PorchLight ... Continue Reading →

Discreet Kicks Off “Shock Your System” Campaign

Discreet, a division of Autodesk, Inc., announced its “shock your system” trade-in program towards the purchase of a smoke system, its award-winning creative editing, conforming ... Continue Reading →

Strawberry Shortcake Targets Tongue Fans

You know it was bound to happen sooner or later. JAKKS Pacific announced that it has signed a licensing deal with DIC Entertainment and American Greetings to produce Tongue Tape, candy ... Continue Reading →

All Aboard for Sinbad Promotions

DreamWorks’ upcoming animated adventure Sinbad: Legend of the Seven Seas will set sail amid a sea of promotional tie-ins. Among the companies partnering with DreamWorks Consumer ... Continue Reading →

Pinocchio 3000 Feature on the Block

CinéGroupe’s upcoming CG feature film, Pinocchio 3000, is now available for licensing. Carlton Consumer Division will be handling licensing, theatrical, publishing, broadcast ... Continue Reading →

Toons Laugh to the Bank in South Africa

Warner Bros. Consumer Products has licensed Loony Tunes’ Tweety, DC Comics’ Batman and Superman and Cartoon Network’s The Powerpuff Girls, among others, to Mastercard ... Continue Reading →

Koala Brothers Under Big Tent Ent.

Following news of a European toy license deal with Hasbro, London-based Spellbound Ent. has licensed its stop-motion pre-school series The Koala Brothers to Big Tent Ent. for U.S. marketing ... Continue Reading →

Hasbro Licenses Spellbound Ent.’s The Koala Brothers

U.K.-based rights holder Spellbound Ent. has granted Hasbro Inc. an international toy license for its new pre-school property, The Koala Brothers. The deal covers merchandise categories ... Continue Reading →

Score Ent. Scores Yu Yu Hakusho Trading Card Rights

Score Ent. is teaming with FUNimation Prods. to produce a trading card game based on the popular anime show Yu Yu Hakusho, which airs during Cartoon Network’s Toonami block. On ... Continue Reading →

Hasbro Sells Five Million Beyblades

The Japanese toy craze that became a popular Japanese animated series that became a hit U.S. animated series has now become a major U.S. toy craze. If you thought that sentence was ... Continue Reading →