Hasbro Sells Five Million Beyblades

The Japanese toy craze that became a popular Japanese animated series that became a hit U.S. animated series has now become a major U.S. toy craze. If you thought that sentence was ... Continue Reading →

University Games Joins Justice League

San Francisco-based toy and game company University Games recently formed an alliance with Warner Bros. Consumer Products to create a number of products based on the popular DC Comics’ ... Continue Reading →

Codemasters Gets American Idol Video Game Rights

If phoning in your vote for your favorite American Idol contestant isn’t interactive enough for you, you’ll soon be able to get into the action on your PC or PlayStation ... Continue Reading →

Soda Maker Pops for Two Towers Home Video Release

While soda may be unheard of Middle-Earth, Dr Pepper/Seven Up will join forces with New Line Home Entertainment to promote the DVD and VHS release of The Lord of the Rings: The Two ... Continue Reading →

No Ink, Just Paint For Nickelodeon and Lowe’s

Nickelodeon and home improvement retailer Lowe’s have launched the Nickelodeon paint collection, part of a series of American Tradition Signature Colors available in Lowe’s ... Continue Reading →

Disney Recalls Toy Story Woody Dolls

Around 40,000 soft dolls modeled after the character Woody from the Toy Story films are being recalled due to buttons that may pose a choke hazard for young children. The voluntary ... Continue Reading →

Simpsons Going Mobile With THQ Wireless

Twentieth Century Fox and THQ Inc. entered into a multi-year agreement that gives THQ’s mobile games division worldwide rights to develop and distribute mobile content based on ... Continue Reading →

Looney Tunes Goes International With Burger King

Warner Bros. consumer products and Burger King Corp. have joined forces for an international toy promotion. Each of the restaurant’s Kids’ Meals will come with one of six ... Continue Reading →

Calif. Supreme Court Denies Disney’s Pooh Appeal

The California Supreme Court shot down Disney’s appeal of document destruction sanctions related to the decade-long legal battle with the Slesinger family over Winnie the Pooh ... Continue Reading →

Cartoon Network Goes Mobile

Cartoon Network and development partner Macrospace are debuting a new suite of mobile content for enhanced multi-media phones at the GSM Conference. The content, which will include ... Continue Reading →