Mainframe in Pocket With Monster

At the Licensing 2003 Int’l Show in New York, Peak Ent. Holdings Inc. launched the North American phase of its Monster in My Pocket licensing franchise by selecting Mainframe ... Continue Reading →

Kim Possible Infiltrates Wal-Mart

Disney’s latest animated superstar Kim Possible is always successful in whatever mission she takes on. That’s why Disney is confident that the property will be a big merchandising ... Continue Reading →

Marvin and Daffy Go to Mars, For Real!

Just in time for the debut of the new Duck Dodgers series on Cartoon Network (August), Warner Bros. announces that Marvin the Martian and Daffy Duck will be showcased on the official ... Continue Reading →

Nemo and Pals Dive Into Happy Meals

As the latest Disney/Pixar feature Finding Nemo splashes onto screens this Friday, Kids will be fishing for their favorite characters from the film in Happy Meals at participating McDonald’s ... Continue Reading →

Disney Toys Search for a New Home

It looks like all those Finding Nemo glow-in-the-dark toys are going to be looking for a new home soon. The Walt Disney Co. announced that it will be closing more than 100 of its Disney ... Continue Reading →

Hasbro Sues Kellogg Over Finding Nemo Promotion

Hasbro Inc. doesn’t think Kellogg’s latest cereal promtion is so grrrrrrrrrreat. The Associated Press reports that the toy maker has filed a federal trademark lawsuit claiming ... Continue Reading →

Singing With SpongeBob

He’s yellow, he’s square, he’s Nickelodeon’s top toon star and he’s going to help you become the next American idol – at least in your own living ... Continue Reading →

Jay Jay Spreads Licensing Wings

As the award-winning preschool show Jay Jay The Jet Plane celebrates its second PBS birthday, Porchlight Entertainment is launching a big licensing and branding campaign for the property. PorchLight ... Continue Reading →

Discreet Kicks Off “Shock Your System” Campaign

Discreet, a division of Autodesk, Inc., announced its “shock your system” trade-in program towards the purchase of a smoke system, its award-winning creative editing, conforming ... Continue Reading →

Strawberry Shortcake Targets Tongue Fans

You know it was bound to happen sooner or later. JAKKS Pacific announced that it has signed a licensing deal with DIC Entertainment and American Greetings to produce Tongue Tape, candy ... Continue Reading →