Mattel, Miramax Make My Scene Movie

Toymaker Mattel and distributor Miramax Home Entertainment today announced plans for a direct-to-video animated feature based on the trendy My Scene lifestyle brand for tween girls. ... Continue Reading →

Hasbro, Paramount Team for Video Titles

Paramount Home Entertainment has picked up worldwide distribution rights to Hasbro’s line of direct-to-video titles based on such toy brands G.I. Joe, Transformers, Tonka, Duel ... Continue Reading →

Nick Takes New Series to Licensing Show

Nickelodeon, which celebrates its 25th anniversary this year, is bringing licensing programs for five brand-new properties to Licensing Show 2004, taking place June 8-10 at the Jacob ... Continue Reading →

Breakthrough Introduces Atomic Betty to Playmates

Playmates Toys has been granted the worldwide master toy licensee for Breakthrough Animation’s upcoming series Atomic Betty. The deal was negotiated on behalf of Breakthrough ... Continue Reading →

Fox Kids Europe Inks Super Sonic Deal

Fox Kids Europe (FKE) has acquired master licensing and merchandising rights for TMS Ent.’s animated series, Sonic X, for Europe, the Middle East and Latin American, according ... Continue Reading →

The Powerpuff Girls Get Posh

Nothing stays really, really young forever! How else can we explain the new sophisticated, and, uh, mature line of Powerpuff Girls clothing, toys, home décor and accessories. ... Continue Reading →

DECODE Grows Licensing Branch

Toronto-based children’s and family entertainment company DECODE Entertainment has launched a new consumer arm to meet the merchandising and licensing demand of its high-profile ... Continue Reading →

Hasbro Has Swamp Gas with Shrek 2

In conjunction with the May 19 release of DreamWorks’ Shrek 2, Hasbro Inc. will launch a full line of plush toys, play sets, figures and games based on the eagerly awaited animated ... Continue Reading →

Fox Kids Europe Licensing Division Becomes JCP

Fox Kids Europe N.V. today announced that its pan-European consumer products division will change its name from Active Licensing Europe to JCP (Jetix Consumer Products International). ... Continue Reading →

Hasbro, Scholastic Join DIC in Trollz Venture

DIC Ent. has concluded partnership deals with Hasbro Inc. and Scholastic to launch Trollz, a new tween entertainment and lifestyle brand based on a 50-year-old toy. Hasbro will be the ... Continue Reading →