Spy Kids Sneak Into Happy Meals

To promote today’s release of Spy Kids 3-D: Game Over, Dimension Films and McDonald’s are teaming up to bring the fun and excitement to kids with a side of burgers and fries. ... Continue Reading →

Disney Wants Mouse to Roar Once More

As Disney icon Mickey Mouse gets set to celebrate his 75th birthday, Disney is rolling out a merchandising campaign centered on getting that unmistakable set of ears on sales racks, ... Continue Reading →

HIT’s Rubbadubbers Floats Book Deals

Simon & Schuster children’s publishing shingle Simon Spotlight and Scholastic will each publish a line of books based on HIT Ent.’s new animated preschool series Rubbadubbers. ... Continue Reading →

Transformers’ 20th Commemorated at Comic-Con

It has been 20 years since the "robots in disguise" burst onto the scene. Now fans of the popular Transformers toy line and animated series can relive the fun with the first-ever ... Continue Reading →

Boomerang Makes Fruity Supermarket Sweep

Picnic basket snatcher Yogi Bear would be thrilled to find himself in a grocery store, and that’s exactly where he’ll be seen this summer as Boomerang teams up with Sunkist ... Continue Reading →

Lion King Roars for Dodge

Dodge and Disney joined forces for promotional purposes in 2002 with the release of Disney/Pixar’s Monsters, Inc. Now the entities are teaming up again to celebrate the 20th anniversary ... Continue Reading →

Universal Family Brings EM.TV Fare to DVD

German entity EM.TV & Merchandising AG has signed a three-year home entertainment license agreement with Universal Family Ent. (UFE) that will see the latter distributing properties ... Continue Reading →

SEGA Puts Game in Happy Meals

SEGA’s popular Sonic The Hedgehog and Super Monkey Ball characters have a few new games out, but you won’t find them at your local video game retailer. The little hand-held ... Continue Reading →

Justice League Makes Trading Card Debut

DC Comic’s Justice League animated TV series on Cartoon Network is featured for the first time on trading cards. Inkworks has begun releasing a set of 81 cards showcasing popular ... Continue Reading →

Activision Sues Viacom Over Star Trek License

Game developer Activision Inc. filed a breach of contract suit against Viacom Inc. over the handling of its Star Trek franchise. Activision alleges that the value of its license to ... Continue Reading →