Genius Grabs Porchlight’s Benjamin Bear for Home Vid

In its efforts to build a U.S. licensing and merchandising brand for the internationally popular preschool animated series, The Secret World of Benjamin Bear, PorchLight Ent. has licensed ... Continue Reading →

Exodus Mints Consumer Products Unit

Exodus Film Group, an entertainment company developing a slate of CG-animated productions, has tapped veteran licensing exec Bruce Auerbach to head its newly formed consumer products ... Continue Reading →

Hasbro Gadget Nabs Cartoon Net, Nick Content

Cable broadcasters Cartoon Network and Nickelodeon have signed deals to provide content for the portable VUGO Multimedia System from Hasbro Inc.’s Tiger Electronics. The new device ... Continue Reading →

Aardman Mobilizes

As Wallace & Gromit: The Curse of the Were-Rabbit continues to dominate the overseas box office, U.K. production house Aardman Animations is reportedly bringing its unique brand ... Continue Reading →

Corgi Replicates Wallace and Gromit

Chicago-based Corgi, a leading manufacturer of die-cast scale models, has secured a license to produce exclusive replicas of characters from DreamWorks Animation’s and Aardman ... Continue Reading →

Playmates Toys with Little Robots

Playmates Toys Inc. has secured the U.S. and Canadian master toy license for BBC Worldwide’s stop-motion preschool series, Little Robots. The toy maker plans to introduce a line ... Continue Reading →

Cartoon Network Races with Game Factory

Through a major international publishing agreement with Cartoon Network, The Game Factory will develop and market a new racing video game based on popular animated shows. Scheduled ... Continue Reading →

Look Out, Bratz, Here Come Fashion Angels

Following the lead of Mattel’s Barbie and MGA’s Bratz, The Bead Shop’s tween girls’ lifestyle brand, Fashion Angels, is headed to the screen. The Bead Shop has ... Continue Reading →

A Few Thoughts on Brand Licensing

Compiled by Sarah Gurman If you happen to be in London this week, you’ll meet all kinds of animation consumer and licensing professionals at the Brand Licensing Show (Oct 25, ... Continue Reading →

JAKKS Pacific Taps DreamWorks Toons for TV Games

Through a licensing agreement with DreamWorks Animation, JAKKS Pacific Inc. will produce multiple plug-and-play video games based on the hit animated feature films Shrek, Shark Tale, ... Continue Reading →