Nemo and Pals Dive Into Happy Meals

As the latest Disney/Pixar feature Finding Nemo splashes onto screens this Friday, Kids will be fishing for their favorite characters from the film in Happy Meals at participating McDonald’s ... Continue Reading →

Disney Toys Search for a New Home

It looks like all those Finding Nemo glow-in-the-dark toys are going to be looking for a new home soon. The Walt Disney Co. announced that it will be closing more than 100 of its Disney ... Continue Reading →

Hasbro Sues Kellogg Over Finding Nemo Promotion

Hasbro Inc. doesn’t think Kellogg’s latest cereal promtion is so grrrrrrrrrreat. The Associated Press reports that the toy maker has filed a federal trademark lawsuit claiming ... Continue Reading →

Singing With SpongeBob

He’s yellow, he’s square, he’s Nickelodeon’s top toon star and he’s going to help you become the next American idol – at least in your own living ... Continue Reading →

Jay Jay Spreads Licensing Wings

As the award-winning preschool show Jay Jay The Jet Plane celebrates its second PBS birthday, Porchlight Entertainment is launching a big licensing and branding campaign for the property. PorchLight ... Continue Reading →

Discreet Kicks Off “Shock Your System” Campaign

Discreet, a division of Autodesk, Inc., announced its “shock your system” trade-in program towards the purchase of a smoke system, its award-winning creative editing, conforming ... Continue Reading →

Strawberry Shortcake Targets Tongue Fans

You know it was bound to happen sooner or later. JAKKS Pacific announced that it has signed a licensing deal with DIC Entertainment and American Greetings to produce Tongue Tape, candy ... Continue Reading →

All Aboard for Sinbad Promotions

DreamWorks’ upcoming animated adventure Sinbad: Legend of the Seven Seas will set sail amid a sea of promotional tie-ins. Among the companies partnering with DreamWorks Consumer ... Continue Reading →

Pinocchio 3000 Feature on the Block

CinéGroupe’s upcoming CG feature film, Pinocchio 3000, is now available for licensing. Carlton Consumer Division will be handling licensing, theatrical, publishing, broadcast ... Continue Reading →

Toons Laugh to the Bank in South Africa

Warner Bros. Consumer Products has licensed Loony Tunes’ Tweety, DC Comics’ Batman and Superman and Cartoon Network’s The Powerpuff Girls, among others, to Mastercard ... Continue Reading →