Energizer Bunny Goes Home on the Range

Disney and Energizer hope to get audiences juiced to see the upcoming animated feature Home on the Range. The two companies have partnered with Quantum Loyalty Systems to launch a promotion ... Continue Reading →

Atomic Betty Licensing Goes to Joy Tashjian

Breakthrough Animation Inc. has awarded Joy Tashjian Marketing Group L.L.C. worldwide licensing representation for its animated series Atomic Betty, which recently sold to Cartoon Network ... Continue Reading →

The Batman Toys with Interactivity

Toys have long been tied to kids’ TV, but Warner Bros. Consumer Products, master toy licensee Mattel Inc. and VEIL Interactive Technologies are taking the relationship to a whole ... Continue Reading →

OddParents Materialize at Burger King

Burger King hopes to get some promotional magic out of Nickelodeon’s hit animated series, The Fairly OddParents. Today the royal fast food franchise rolls out a special promotion ... Continue Reading →

Timon and Pumbaa Grace Happy Meals

Disney’s direct-to-video sequel The Lion King 1 1/2 may be heading to retailers on Feb. 10, but you’ll also be able to catch the film’s stars sharing a meal at McDonald’s. ... Continue Reading →

Playhut Builds Fun Around Kid Favs

Toymaker Playhut Inc., which recently got into the anime TV game with the establishment of Playhut Ent., is heading to New York’s Toy Fair with a new concept in children’s ... Continue Reading →


Fancy yourself the next great toy conglomerate, ala Mattel or Hasbro? Maybe you see yourself selling one good idea to a lot of really thankful kids or a really cool, retro animation ... Continue Reading →

Mr Bean Gets Kid Book Deal

Entertainment Rights and publisher GE Fabbri have entered into a partnership to license the rights to Tiger Aspect Prods.’ The Animated Mr Bean for a series of interactive printed ... Continue Reading →

SpongeBob Soaks LIMA License of the Year in Germany

SpongeBob SquarePants was named License of the Year at the November 2003 LIMA Awards in Munich, and its German marketer, Super RTL, won three of the six awards, including Licensing ... Continue Reading →

Retail Launch in the Stars for Knights of the Zodiac

DIC Ent., Bandai America Inc. and ADV Films are charting a celestial course for the 2004 U.S. retail launch of the hit anime property Knights of the Zodiac. Fans of the animated series ... Continue Reading →