Universal Develops Transformers Ride

Having spawned more than one hit animated television series and a blockbuster live-action/CG feature film, Hasbro’s Transformers toy line is now being developed as a new theme-park ... Continue Reading →

Playhouse Disney Spawns Toyline

Disney Consumer Products is launching a new line of preschool toys and electronics inspired by hit Playhouse Disney preschool shows airing on Disney Channel. Debuting this fall, the ... Continue Reading →

4Kids Takes on RollBots

Amberwood Ent. has appointed 4Kids Ent. the worldwide merchandise licensing agent and marketing brand manager for its new animated TV series, RollBots. 4Kids will manage global licensing ... Continue Reading →

Barbie vs. Bratz Victory for Mattel

For nearly two years now, Mattel and MGA Ent. have been locked in a heated battle over copyright infringement claims filed by the maker of the iconic Barbie line of toys and animated ... Continue Reading →

WALL’E Desktop Available from Hyperdesk

Hyperdesk has debuted its Wall’E Hypersuite, a package that allows kids and fans of all ages to customize their computers with a Windows theme, custom icons, dynamic widgets and ... Continue Reading →

Cartoon Net Signs Bakugan Partners

Cartoon Network Enterprises (CNE) has appointed five new licensing partners in the soft lines categories for the hit anime series Bakugan. Announced today at the MAGIC Marketplace, ... Continue Reading →

Galleon to Rep Xilam’s Magic, Oggy, Rahan

Galleon Ent., a U.K.-based intellectual property owner and developer of family entertainment properties, has signed an agreement to represent all licensing rights to French animation ... Continue Reading →

Strawberry Shortcake, Care Bears Land in Cookie Jar

Cookie Jar Ent. will acquire the American Greetings Corp. properties Strawberry Shortcake and Care Bears for $195 million. The announcement comes after Cleveland, Ohio-based American ... Continue Reading →

Hasbro Drafted for Clone Wars

On July 26, Hasbro will begin rolling out its line of toys based on Lucasfilm’s CG-animated theatrical feature and television series, Star Wars: The Clone Wars. The movie will ... Continue Reading →

Simpsons Gets Kidrobot Treatment

Twentieth Century Fox Licensing and Merchandising and The Simpsons creator Matt Groening have joined forces with retailer Kidrobot to release the first-ever Simpsons vinyl toy mini-figure ... Continue Reading →