Barbie vs. Bratz Victory for Mattel

For nearly two years now, Mattel and MGA Ent. have been locked in a heated battle over copyright infringement claims filed by the maker of the iconic Barbie line of toys and animated ... Continue Reading →

WALL’E Desktop Available from Hyperdesk

Hyperdesk has debuted its Wall’E Hypersuite, a package that allows kids and fans of all ages to customize their computers with a Windows theme, custom icons, dynamic widgets and ... Continue Reading →

Cartoon Net Signs Bakugan Partners

Cartoon Network Enterprises (CNE) has appointed five new licensing partners in the soft lines categories for the hit anime series Bakugan. Announced today at the MAGIC Marketplace, ... Continue Reading →

Galleon to Rep Xilam’s Magic, Oggy, Rahan

Galleon Ent., a U.K.-based intellectual property owner and developer of family entertainment properties, has signed an agreement to represent all licensing rights to French animation ... Continue Reading →

Strawberry Shortcake, Care Bears Land in Cookie Jar

Cookie Jar Ent. will acquire the American Greetings Corp. properties Strawberry Shortcake and Care Bears for $195 million. The announcement comes after Cleveland, Ohio-based American ... Continue Reading →

Hasbro Drafted for Clone Wars

On July 26, Hasbro will begin rolling out its line of toys based on Lucasfilm’s CG-animated theatrical feature and television series, Star Wars: The Clone Wars. The movie will ... Continue Reading →

Simpsons Gets Kidrobot Treatment

Twentieth Century Fox Licensing and Merchandising and The Simpsons creator Matt Groening have joined forces with retailer Kidrobot to release the first-ever Simpsons vinyl toy mini-figure ... Continue Reading →

LucasFilm, Toys ‘R’Us Partner for Clone Wars

George Lucas’ Lucasfilm Ltd. and major retailer Toys”R”Us have joined forces to promote the highly anticipated August 15 theatrical release of the CG-animated Star ... Continue Reading →

Care Bears, Strawberry Shortcake in Hasbro’s Toy Box

Hasbro has been named as the new worldwide master toy licensee for The American Greetings properties Care Bears and Strawberry Shortcake, effective January 2009. Kenner, which became ... Continue Reading →

Nick Hatches Plans for New Neopets Goods

Nickelodeon & Viacom Consumer Products unveiled at Licensing Expo 2008 plans for a new line of Neopets toys and merchandise due to hit stores this fall. The new products follow ... Continue Reading →