Fox has announced the latest release dates for two of upcoming DreamWorks...
Posts from category "Licensing"
Trading cards have entered the digital age, with Serious USA adding The Lord of the Rings: The Two Towers to its growing list of titles. Based on the highly anticipated next installment in the Lord of the Rings trilogy, each trading card-sized CD-ROM highlights one of the four cultures of [...]
The California Court of Appeals yesterday rejected Disney’s appeal of sanctions for destroying documents in the decade-long legal battle over Winnie-the-Pooh royalties. The court found that Disney misused the pretrial discovery process by destroying evidence it knew or should have known was sought by Stephen Slesinger Inc. Bert Fields, lawyer [...]
Leave it to crafty marketers to mix two things kids (and many adults) love the most, animated movies and ice cream. Coinciding with the release of Disney’s latest animated epic, Treasure Planet, Dreyer’s Grand Ice Cream is introducing two new flavors, Galactic Chocolate and Vanilla Treasure. Galactic Chocolate combines chocolate [...]
In an agreement reached with 4Kids Ent., Bandai America Inc. will be the exclusive licensee for master toy rights, video games rights and trading card rights throughout the world, outside of Asia, for the Ultimate Muscle: The Kinnikuman Legacy animated series. Ultimate Muscle: The Kinnikuman Legacy blends action, adventure, humor [...]
Corus Ent.’s Nelvana has licensed its popular Beyblade property to Frito-Lay Int. for a multi-national promotion. Special items relating to the animated action series have already shown up in millions of potato and corn chip snack packs in Spain and Portugal. Frito-Lay is supporting the Beyblade promotion with national TV, [...]
In an effort to expand its presence in the U.S. and strengthen its position in the world marketplace, computer animation house Mainframe Ent. Inc. has established a global sales division with Joy Tashjian assuming the newly created position of vp, worldwide sales and marketing. Working out of the recently established [...]
If anybody should be the poster boy for a burger loaded with bacon and two types of cheese, it should be Homer Simpson. The home of the Whopper has become the home of The Simpsons with a new promotional tie-in that includes a new sandwich made just for the bumbling, [...]
It was announced today that rendering software developer, mental images, has signed a software licensing, custom support and development agreement with Industrial Light & Magic. Under the agreement, mental images will develop new software functionality specifically to meet the production needs of ILM, which has increasingly used mental ray rendering [...]
Just in time for Halloween and Fox’s annual spooky Simpsons special, Treehouse of Horror XII (Nov. 3), participating Burger King restaurants are unleashing Simpsons Creepy Classics. The scary movie-inspired toys will be available in Big Kids Meals and Kids Meals for four weeks beginning Oct. 14. The Simpsons Creepy Classics [...]
For the third time in the past 6 months, the Chuck Jones Studio Gallery in Old Town San Diego was burglarized on the morning of Sept. 25. "Following this last offense, both the police and we believe that there is a group targeting Chuck Jones artwork and has some method [...]