DECODE Grows Licensing Branch

Toronto-based children’s and family entertainment company DECODE Entertainment has launched a new consumer arm to meet the merchandising and licensing demand of its high-profile ... Continue Reading →

Hasbro Has Swamp Gas with Shrek 2

In conjunction with the May 19 release of DreamWorks’ Shrek 2, Hasbro Inc. will launch a full line of plush toys, play sets, figures and games based on the eagerly awaited animated ... Continue Reading →

Fox Kids Europe Licensing Division Becomes JCP

Fox Kids Europe N.V. today announced that its pan-European consumer products division will change its name from Active Licensing Europe to JCP (Jetix Consumer Products International). ... Continue Reading →

Hasbro, Scholastic Join DIC in Trollz Venture

DIC Ent. has concluded partnership deals with Hasbro Inc. and Scholastic to launch Trollz, a new tween entertainment and lifestyle brand based on a 50-year-old toy. Hasbro will be the ... Continue Reading →

Mattel in Toy Box with Winx Club

Toymaker Mattel has signed a multi-year licensing agreement to serve as master toy licensee for 4Kids Ent.’s The Winx Club, an animated series set to premiere on 4Kid’s ... Continue Reading →

DIC Trollz for New Franchise

Those iconic, colorful, spiky-haired troll dolls will soon make their way to TV and home video. DIC Ent. has acquired worldwide entertainment and licensing rights from the Troll Company ... Continue Reading →

Leomil Europe Steps into Disney Princess Deal

Leomil Europe, one of Europe’s largest distributors of licensed character footwear, is producing a line of Disney Princess shoes for pre-teen girls. Leomil sees the Disney Princess ... Continue Reading →

Entertainment Rights Grabs Filmation Library

Entertainment Rights, one of the U.K.’s fastest growing children’s and family intellectual and property libraries announced the $20 million acquisition of the Filmation ... Continue Reading →

SpongeBob Goes 4-D

This spring, SpongeBob SquarePants will branch out from Bikini Bottom and take up residence in the Lone Star state. Following Shrek’s lead, the popular Nickelodeon cartoon character ... Continue Reading →

Mattel Toys with Shaman King

Mattel Inc. has entered into a multi-year agreement to serve as master toy licensee for 4Kids Ent.’s animated series Shaman King, which airs Saturday mornings on Fox Box in the ... Continue Reading →