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Posts from category "Licensing"

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Belt ‘Em Out With Bart: The Simpsons Songbook


February 6, 2003 by Ryan Ball No Comments divider image

If you’re musically inclined like Lisa Simpson, you can now play along to all of your favorite songs from the longest-running primetime animated series. Warner Bros. Publications has released The Simpsons Songbook, which features 26 original songs compiled by series creator Matt Groening and the show’s composer, Alf Clausen. Arranged [...]

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JAKKS Pacific Toys With Nick’s “Fairly OddParents”


February 5, 2003 by Ryan Ball No Comments divider image

JAKKS Pacific Inc. has signed a three-year Master Toy license with Nickelodeon for The Fairly OddParents. The company’s Flying Colors division will create a line of toys based on the property, currently the No. 2 show on all TV with kids 2-11. Set to debut at the American International Toy [...]

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Looney Tunes Are a Shoe-in for Kids


February 4, 2003 by Ryan Ball No Comments divider image

Warner Bros. Consumer Products has granted a license to Brown Shoe Company, Inc., which will introduce four new footwear lines featuring popular Looney Tunes characters and DC Comics Super Heroes. Scheduled for roll-out just in time for back-to-school, the character lines will include athletic and casual shoes, as well as [...]

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Hasbro Gets Lengthy Extension on Star Wars License


January 30, 2003 by Ryan Ball No Comments divider image

Toy giant Hasbro Inc. announced that its license with Lucas Licensing Ltd., for the manufacture and distribution of Star Wars merchandise has been extended through 2018. The minimum guarantee payable to Lucas has also been reduced by $85 million. The agreement with Lucas Licensing Ltd. continues to give Hasbro exclusive [...]

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Dilbert Goes Wireless for FunMail


January 23, 2003 by Ryan Ball No Comments divider image

United Feature Syndicate has licensed Scott Adams’ popular comic strip character, Dilbert, to FunMail Inc. The worldwide provider of carrier-grade, content-driven visual messaging solutions for wireless operators will incorporate images and short animation of the working stiff hero into its line of visual messaging services. FunMail is expected to make [...]

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CINAR Picked To License Arthur In Canada


by Ryan Ball No Comments divider image

CINAR Corp., producer of the animated Arthur TV series, has been appointed Canadian licensing agent for the property. In addition to the books and videos, which have sold in the millions, author/illustrator Marc Brown’s beloved aardvark can be seen on a number of educational toys and products. At this month’s [...]

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Warner Bros., to Co-publish Looney Tunes Game


January 21, 2003 by Ryan Ball No Comments divider image

An exclusive co-publishing agreement between Warner Bros. Consumer Products and Electronic Arts will see a video game based on the upcoming live-action/animated feature Looney Tunes: Back In Action. The partnership marks the first time Warner Bros. Consumer Products has partnered to co-publish a video game title. While Warner Bros. has [...]

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Sesame Workshop Takes Sagwa To Mervyn’s


January 14, 2003 by Ryan Ball No Comments divider image

Through a licensing agreement with Sesame Workshop, the Target Corporation is offering an exclusive line of merchandise based on the PBS KIDS’ series Sagwa, The Chinese Siamese Cat, at 264 Mervyn’s stores. From January to March 2003, the retailer will feature children’s sportswear and accessories that feature the spirited and [...]

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Disney Gang Soars with Alaska Airlines


December 17, 2002 by Ryan Ball No Comments divider image

Mickey, Minnie, Donald and Goofy will have their heads in the clouds with the “Spirit of Disneyland,” a newly-painted Alaska Airlines Boeing 737-400. Images of the beloved Disney characters replaced the Eskimo that has traditionally adorned the tail of all Alaska Airlines aircraft since the early 1970s. The “Spirit of [...]

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Dragon’s Lair to Wear


December 12, 2002 by Ryan Ball No Comments divider image

Fans of the classic arcade game Dragon’s Lair and the latest update, Dragon’s Lair 3D, can now show their enthusiasm with clothing, mousepads, hats, bags, mugs and more. Dragon’s Lair LLC, developer of the new Dragon’s Lair 3D video game, is offering signature “Lair wear” via www.donbluth.com, the web site [...]

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