SpongeBob Goes 4-D

This spring, SpongeBob SquarePants will branch out from Bikini Bottom and take up residence in the Lone Star state. Following Shrek’s lead, the popular Nickelodeon cartoon character ... Continue Reading →

Mattel Toys with Shaman King

Mattel Inc. has entered into a multi-year agreement to serve as master toy licensee for 4Kids Ent.’s animated series Shaman King, which airs Saturday mornings on Fox Box in the ... Continue Reading →

Energizer Bunny Goes Home on the Range

Disney and Energizer hope to get audiences juiced to see the upcoming animated feature Home on the Range. The two companies have partnered with Quantum Loyalty Systems to launch a promotion ... Continue Reading →

Atomic Betty Licensing Goes to Joy Tashjian

Breakthrough Animation Inc. has awarded Joy Tashjian Marketing Group L.L.C. worldwide licensing representation for its animated series Atomic Betty, which recently sold to Cartoon Network ... Continue Reading →

The Batman Toys with Interactivity

Toys have long been tied to kids’ TV, but Warner Bros. Consumer Products, master toy licensee Mattel Inc. and VEIL Interactive Technologies are taking the relationship to a whole ... Continue Reading →

OddParents Materialize at Burger King

Burger King hopes to get some promotional magic out of Nickelodeon’s hit animated series, The Fairly OddParents. Today the royal fast food franchise rolls out a special promotion ... Continue Reading →

Timon and Pumbaa Grace Happy Meals

Disney’s direct-to-video sequel The Lion King 1 1/2 may be heading to retailers on Feb. 10, but you’ll also be able to catch the film’s stars sharing a meal at McDonald’s. ... Continue Reading →

Playhut Builds Fun Around Kid Favs

Toymaker Playhut Inc., which recently got into the anime TV game with the establishment of Playhut Ent., is heading to New York’s Toy Fair with a new concept in children’s ... Continue Reading →

PITCH YOUR TOYS: TOY FAIR MARKETING OPPORTUNITY

Fancy yourself the next great toy conglomerate, ala Mattel or Hasbro? Maybe you see yourself selling one good idea to a lot of really thankful kids or a really cool, retro animation ... Continue Reading →

Mr Bean Gets Kid Book Deal

Entertainment Rights and publisher GE Fabbri have entered into a partnership to license the rights to Tiger Aspect Prods.’ The Animated Mr Bean for a series of interactive printed ... Continue Reading →