Nick Takes New Series to Licensing Show

Nickelodeon, which celebrates its 25th anniversary this year, is bringing licensing programs for five brand-new properties to Licensing Show 2004, taking place June 8-10 at the Jacob ... Continue Reading →

The Powerpuff Girls Get Posh

Nothing stays really, really young forever! How else can we explain the new sophisticated, and, uh, mature line of Powerpuff Girls clothing, toys, home décor and accessories. ... Continue Reading →

DECODE Grows Licensing Branch

Toronto-based children’s and family entertainment company DECODE Entertainment has launched a new consumer arm to meet the merchandising and licensing demand of its high-profile ... Continue Reading →

Hasbro Has Swamp Gas with Shrek 2

In conjunction with the May 19 release of DreamWorks’ Shrek 2, Hasbro Inc. will launch a full line of plush toys, play sets, figures and games based on the eagerly awaited animated ... Continue Reading →

Fox Kids Europe Licensing Division Becomes JCP

Fox Kids Europe N.V. today announced that its pan-European consumer products division will change its name from Active Licensing Europe to JCP (Jetix Consumer Products International). ... Continue Reading →

Hasbro, Scholastic Join DIC in Trollz Venture

DIC Ent. has concluded partnership deals with Hasbro Inc. and Scholastic to launch Trollz, a new tween entertainment and lifestyle brand based on a 50-year-old toy. Hasbro will be the ... Continue Reading →

Mattel in Toy Box with Winx Club

Toymaker Mattel has signed a multi-year licensing agreement to serve as master toy licensee for 4Kids Ent.’s The Winx Club, an animated series set to premiere on 4Kid’s ... Continue Reading →

DIC Trollz for New Franchise

Those iconic, colorful, spiky-haired troll dolls will soon make their way to TV and home video. DIC Ent. has acquired worldwide entertainment and licensing rights from the Troll Company ... Continue Reading →

Leomil Europe Steps into Disney Princess Deal

Leomil Europe, one of Europe’s largest distributors of licensed character footwear, is producing a line of Disney Princess shoes for pre-teen girls. Leomil sees the Disney Princess ... Continue Reading →

Entertainment Rights Grabs Filmation Library

Entertainment Rights, one of the U.K.’s fastest growing children’s and family intellectual and property libraries announced the $20 million acquisition of the Filmation ... Continue Reading →