SpongeBob Phones It In

Kid cabler Nickelodeon and parent company Viacom have teamed with ROK Entertainment Group to make full-length episodes of the hit animated series, SpongeBob SquarePants available for ... Continue Reading →

DreamWorks Animation Pacts with McDonald’s

The ogre and the clown will be teaming up as part of a two-year worldwide marketing and promotional relationship just struck between DreamWorks Animation SKG and McDonald’s Corp. ... Continue Reading →

Henson and TOKYOPOP to Put on MirrorMask

Just in time for the feature release of Neil Gaiman and Dave McKean’s fantasy movie Mirrormask, The Jim Henson Company and TOKYOPOP have announced the details of a joint manga ... Continue Reading →

Nick’s Backyardigans Hits Licensing Scene

Nickelodeon & Viacom Consumer Products debuted the licensing program for the hit Nickelodeon animated series The Backyardigans at the Int’l Licensing Show in New York. While ... Continue Reading →

4Kids’ Kahn Inducted Into LIMA Hall of Fame

Alfred R. Kahn, chairman and CEO of 4Kids Ent. Inc., was inducted into the International Licensing Industry Merchandisers’ Association (LIMA) Murray Altchuler Licensing Hall of ... Continue Reading →

Mattel is the One for 4Kids’ One Piece

At the Int’l Licensing Show in New York today, 4Kids Ent. Inc. and Toei Animation announced that Mattel Inc. has been awarded the master toy license for the hit animated action ... Continue Reading →

Southern Island on the Case for FUNimation

FUNimation, which was recently acquired by Navarre Corp., has named Southern Island the master toy licensee for Case Closed, the popular anime series known as Detective Conan in Japan. ... Continue Reading →

DC Comics Adopts Princess Natasha

Princess Natasha, a popular animated web series featured on America Online’s KOL service for kids, will move into comic books via a new licensing deal with DC Comics. Announced ... Continue Reading →

BKN Signs Game Deals for Legend of the Dragon

BKN International announced Tuesday at the Int’l Licensing Show that it has sealed video game deals for its animated property, Legend of the Dragon, with The Game Factory Inc. ... Continue Reading →

Nick’s Avatar on Licensing Block

Having won over toon lovers with its blend of anime style, Eastern philosophies and Western sensibilities, Nickelodeon’s Avatar: The Last Airbender is taking on the licensing ... Continue Reading →