Hasbro Has Swamp Gas with Shrek 2

In conjunction with the May 19 release of DreamWorks’ Shrek 2, Hasbro Inc. will launch a full line of plush toys, play sets, figures and games based on the eagerly awaited animated ... Continue Reading →

Fox Kids Europe Licensing Division Becomes JCP

Fox Kids Europe N.V. today announced that its pan-European consumer products division will change its name from Active Licensing Europe to JCP (Jetix Consumer Products International). ... Continue Reading →

Hasbro, Scholastic Join DIC in Trollz Venture

DIC Ent. has concluded partnership deals with Hasbro Inc. and Scholastic to launch Trollz, a new tween entertainment and lifestyle brand based on a 50-year-old toy. Hasbro will be the ... Continue Reading →

Mattel in Toy Box with Winx Club

Toymaker Mattel has signed a multi-year licensing agreement to serve as master toy licensee for 4Kids Ent.’s The Winx Club, an animated series set to premiere on 4Kid’s ... Continue Reading →

DIC Trollz for New Franchise

Those iconic, colorful, spiky-haired troll dolls will soon make their way to TV and home video. DIC Ent. has acquired worldwide entertainment and licensing rights from the Troll Company ... Continue Reading →

Leomil Europe Steps into Disney Princess Deal

Leomil Europe, one of Europe’s largest distributors of licensed character footwear, is producing a line of Disney Princess shoes for pre-teen girls. Leomil sees the Disney Princess ... Continue Reading →

Entertainment Rights Grabs Filmation Library

Entertainment Rights, one of the U.K.’s fastest growing children’s and family intellectual and property libraries announced the $20 million acquisition of the Filmation ... Continue Reading →

SpongeBob Goes 4-D

This spring, SpongeBob SquarePants will branch out from Bikini Bottom and take up residence in the Lone Star state. Following Shrek’s lead, the popular Nickelodeon cartoon character ... Continue Reading →

Mattel Toys with Shaman King

Mattel Inc. has entered into a multi-year agreement to serve as master toy licensee for 4Kids Ent.’s animated series Shaman King, which airs Saturday mornings on Fox Box in the ... Continue Reading →

Energizer Bunny Goes Home on the Range

Disney and Energizer hope to get audiences juiced to see the upcoming animated feature Home on the Range. The two companies have partnered with Quantum Loyalty Systems to launch a promotion ... Continue Reading →