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Posts from category "Licensing"

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Looney Tunes Puts Spring in SprintPCS


October 16, 2003 by Ryan Ball No Comments divider image

As Bugs, Daffy, Tweety and the rest of the gang gear up for their Nov. 14 return to the big-screen, the ink is drying on a cross-promotional deal between Sprint and Warner Bros. A Sprint camera phone is used in the upcoming live-action adventure comedy Looney Tunes: Back in Action, [...]

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JAKKS Pacific Jacks ¡Mucha Lucha! Master Toy License


October 13, 2003 by Chris Harz No Comments divider image

Warner Bros. Consumer Products has awarded the Master Toy License for the over-the-top comedy/adventure series ¡Mucha Lucha! to JAKKS Pacific. The multi-brand designer and marketer of toys, leisure products, crafts and writing instruments will develop a wide range of ¡Mucha Lucha! products. JAKKS expects to present the first offerings at [...]

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Target Ent. Launches Kids and Animation Division


by Chris Harz No Comments divider image

Target Ent. Ltd. has moved into the kids and animation market, launching its new catalog at this year’s MIPCOM Jr. The retail giant, which opened a New York office earlier this year, has firmly established itself with international sales of drama projects and other formats. Partnering with CSS Stellar and [...]

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Hamtaro Hams’ it Up at Burger King


October 3, 2003 by Ryan Ball No Comments divider image

While mice and rats are certainly not welcome at Burger King restaurants, hamsters are another story. ShoPro Ent.’s Hamtaro and the Ham- Hams, stars of the hit Cartoon Network show Hamtaro, will be showing up in Burger King kids’ meals at participating restaurants this month. The loveable and courageous rodents [...]

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Jay Jay Gets new Play Pals


September 11, 2003 by Ryan Ball No Comments divider image

International Playthings Inc. is flying the friendly skies with Jay Jay The Jet Plane. The toy maker has just signed a licensing agreement with producer PorchLight Ent. and plans to produce playsets based on the animated preschool TV series. Under the agreement, IPI will manufacture and distribute Jay Jay-branded ImagineticsT [...]

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Speed Racer RC Cars Get Green Light


September 3, 2003 by Ryan Ball No Comments divider image

Fans of the classic Speed Racer animated television series will soon be able to make their favorite race cars go. Speed Racer Enterprises has entered into a multi-year licensing agreement with Master Toys & Novelties to produce radio control cars based on the property. This marks the first time radio [...]

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Hamtaro Treats to Haunt Burger King This Halloween


August 26, 2003 by Ryan Ball No Comments divider image

Get ready for ShoPro’s popular hamster characters from the Hamtaro series to be jamming the counters of Burger King restaurants in the U.S. and Canada for four weeks beginning October 6, 2003. Featuring interactive toys of Hamtaro characters, the spooky lineup includes Hamtaro Franken-Ham, Alien Boss-Ham, Elder Wolf-Ham, Penelope Ghost-Ham [...]

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ADV Says “Anime Toys R Us.”


August 25, 2003 by Chris Grove No Comments divider image

The company that likes all things Anime has formally announced that it is opening a new division to conquer the multi-billion dollar international toy business. First mentioned at this summer’s Anime Expo in Anaheim, Calif., A.D. Vision’s ADV Toys division will create toys based on the company’s Japanese animation, motion [...]

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DIC Consumer Products Bulks Up Int’l Team


August 8, 2003 by Chris Grove No Comments divider image

With the worldwide consumer products business now generating nearly $100 billion annually, it’s no wonder that entertainment companies large and small are spending more and more time on efforts to catch a piece of the action. As a result of its own continuing growth, DIC Consumer Products, Burbank-based DIC Ent’s [...]

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Hold The Phone, Sony Pics On Line One


August 5, 2003 by Chris Grove No Comments divider image

While the attraction of watching video on a tiny screen still escapes the logic of many cell phone and mobile device users, entertainment companies are chasing the new platform as if it were the hottest new thing since, well, the telephone. Into the picture now comes Sony Pictures Mobile (a [...]

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