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Posts from category "Licensing"

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Atomic Betty Licensing Goes to Joy Tashjian


February 25, 2004 by Ryan Ball No Comments divider image

Breakthrough Animation Inc. has awarded Joy Tashjian Marketing Group L.L.C. worldwide licensing representation for its animated series Atomic Betty, which recently sold to Cartoon Network for broadcast in the U.S. Atomic Betty represents the first major original production for Breakthrough Animation, the newly established animation production, marketing and distribution division [...]

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The Batman Toys with Interactivity


February 11, 2004 by Ryan Ball No Comments divider image

Toys have long been tied to kids’ TV, but Warner Bros. Consumer Products, master toy licensee Mattel Inc. and VEIL Interactive Technologies are taking the relationship to a whole new level with some exclusive, high-tech gadgetry. Each episode of Warner Bros. Animation’s upcoming animated series, The Batman, will be encoded [...]

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OddParents Materialize at Burger King


February 9, 2004 by Ryan Ball No Comments divider image

Burger King hopes to get some promotional magic out of Nickelodeon’s hit animated series, The Fairly OddParents. Today the royal fast food franchise rolls out a special promotion featuring ten toys based on the show’s conjuring characters. The toys include Invisible Timmy, Spectacular Sparks Cosmo, Crash Nebula Magic Roll Away [...]

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Timon and Pumbaa Grace Happy Meals


February 5, 2004 by Ryan Ball No Comments divider image

Disney’s direct-to-video sequel The Lion King 1 1/2 may be heading to retailers on Feb. 10, but you’ll also be able to catch the film’s stars sharing a meal at McDonald’s. Starting Friday, Feb. 6, participating restaurants will offer finger puppets of Timon, Pumbaa, Simba, Rafiki, Mufasa and Ed with [...]

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Playhut Builds Fun Around Kid Favs


January 9, 2004 by Ryan Ball No Comments divider image

Toymaker Playhut Inc., which recently got into the anime TV game with the establishment of Playhut Ent., is heading to New York’s Toy Fair with a new concept in children’s play structure that will incorporate such franchises as Disney Princesses, Pooh, Dora the Explorer, Power Rangers, Spider-Man, Care Bears and [...]

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PITCH YOUR TOYS: TOY FAIR MARKETING OPPORTUNITY


January 8, 2004 by Rita Street No Comments divider image

Fancy yourself the next great toy conglomerate, ala Mattel or Hasbro? Maybe you see yourself selling one good idea to a lot of really thankful kids or a really cool, retro animation collectible to a lot of really thankful adults. Whether you’re dipping your toe into the toy market ocean, [...]

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Mr Bean Gets Kid Book Deal


December 8, 2003 by Ryan Ball No Comments divider image

Entertainment Rights and publisher GE Fabbri have entered into a partnership to license the rights to Tiger Aspect Prods.’ The Animated Mr Bean for a series of interactive printed materials for kids. Mr Bean’s Amazing A to Z will see bumbling Brit Bean help children explore the world through the [...]

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SpongeBob Soaks LIMA License of the Year in Germany


December 5, 2003 by Ryan Ball No Comments divider image

SpongeBob SquarePants was named License of the Year at the November 2003 LIMA Awards in Munich, and its German marketer, Super RTL, won three of the six awards, including Licensing Agency of the Year and Promotion of the Year. Among the other winners were Ferrero Happy Toys, which was named [...]

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Retail Launch in the Stars for Knights of the Zodiac


November 21, 2003 by Ryan Ball No Comments divider image

DIC Ent., Bandai America Inc. and ADV Films are charting a celestial course for the 2004 U.S. retail launch of the hit anime property Knights of the Zodiac. Fans of the animated series can soon extend their enjoyment to a new array of toys, games, apparel, comics and more. Knights [...]

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Del Taco Spices up Holidays with Animation


November 17, 2003 by Ryan Ball No Comments divider image

Fast-food chain Del Taco has partnered with Classic Media to sell digitally re-mastered DVD releases of the animated holiday favorites Rudolph the Red-Nosed Reindeer, Frosty the Snowman and Santa Claus is Comin’ to Town. The titles will be available for $15.99 for a limited time while supplies last. This marks [...]

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