DreamWorks Deal Grrrrreat for Kellogg

Daily Variety reports that DreamWorks Animation and cereal juggernaut Kellogg Co. have entered into an exclusive, multi-year deal that will see characters from upcoming DreamWorks theatrical ... Continue Reading →

U.K. Deals for Wallace & Gromit

It seems you can’t go anywhere in the U.K. this fall without running into Wallace and Gromit. Aardman Animations has secured a raft of brand partnerships and licensing deals for ... Continue Reading →

Verizon Snares Disney Programming

Verizon Communications will make Disney Channel programming part of its new video service via a long-term agreement with the Magic Kingdom. Dubbed Fios, Verizon’s high-speed, ... Continue Reading →

Muffin the Mule Comics in Peak’s Future

Peak Ent. has licensed the recently revived British cartoon classic, Muffin the Mule, to Future Publishing for a line of comic books slated to hit U.K. newsstands in October. Future ... Continue Reading →

Earthworks Moves to 64 Zoo Lane

International animation producer Millimages has selected Earthworks Ent. to represent the U.S. merchandise licensing and publishing rights for its popular animated TV series, 64 Zoo ... Continue Reading →

Fisher-Price is Mission Control for Lunar Jim

Fisher-Price has been granted the worldwide master toy license for Alliance Atlantis’ new stop-motion animated children’s property, Lunar Jim. The toymaker will develop ... Continue Reading →

Magical DoReMi in Bandai ‘s Toybox

Toymaker Bandai America Inc. has inked a multi-year licensing agreement to serve as master toy licensee for 4Kids Ent.’s anime series, Magical DoReMi. The company has exclusive ... Continue Reading →

Six Degrees to Market IMAX Dinosaurs 3D

Chicago-based branded entertainment firm Six Degrees has inked a deal to generate sponsorships, licensing deals and overall market support for Dinosaurs 3D, an IMAX film from Quebec-based ... Continue Reading →

CN Hits a Home Run with Tooner Field

Tooner Field is now officially ready to play ball. The Atlanta-based Cartoon Network-themed entertainment arena features original characters in life-size and larger-than-life-size interactive ... Continue Reading →

SpongeBob Phones It In

Kid cabler Nickelodeon and parent company Viacom have teamed with ROK Entertainment Group to make full-length episodes of the hit animated series, SpongeBob SquarePants available for ... Continue Reading →