Cookie Jar Takes on Varsity Merchandise, Entertainment

Look for cheerleading to get a lot more animated under a new deal between Varsity and Cookie Jar Entertainment. Under a just-announced strategic licensing partnership, Cookie Jar will ... Continue Reading →

HIT Honors Licensees With Pingu Awards

HIT Entertainment honored its licensees with the third annual U.K. Pingu Awards at the Brand Licensing Europe show in London. The awards, given by HIT to recognize its licensing and ... Continue Reading →

Chorion to Represent Little Prince Licensing

Producer-distributor Chorion has been appointing licensing representative for The Little Prince property in the United Kingdom and Ireland. The deal was made with the estate of Antoine ... Continue Reading →

Lincoln Butterfield Signs On with Dimensional Branding

Lincoln Butterfield Animation has signed an exclusive licensing deal with Dimensional Branding Group, which will represent the studio’s N.I.T.: Neighborhood Investigation Team ... Continue Reading →

DC Super Heroes Fly with Trunk & Warner

More superhero-themed T-shirts, raglans and hoodies are heading our way. Warner Bros. Consumer Products and TRUNK announced that they’ve joined forces to create limited-edition ... Continue Reading →

Wildcat Apparel Launches Classic Media T-Shirt Line

Rocky and Bullwinkle, Mr. Magoo and Underdog have found a new partner in sportswear company Wildcat Apparel Group. The New York-based outfit has announced that it will feature these ... Continue Reading →

Plot Thickens for Scooby-Doo Zoinks Points

Are you ready to load up on your favorite Scooby Snacks? Warner Bros. Consumer Products has just launched a new Scooby-Doo Zoinks Reward Points program that allows fans to download ... Continue Reading →

HIT Adds Three for Angelina Ballerina

HIT Entertainment has signed three licensees in key toy areas for the animated series Angelina Ballerina: The Next Steps, a new series airing on PBS Kids. Madame Alexander, The Toy ... Continue Reading →

MoonScoop Signs Up Dyrdek’s Wild Grinders

Skateboarding icon Rob Dyrdek will star in a series of animated shorts and viral videos based on his semi-autobiographical brand Wild Grinders as part of an overall licensing deal with ... Continue Reading →

Mr. Men, Little Miss Brands Score Deals in Asia

New deals for the Mr. Men and Little Miss brands, based on the animated series produced by U.K.-based Chorion, have been finalized for the southeast Asia markets by licensing agent ... Continue Reading →