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Posts from category "Licensing"

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Aardman Mobilizes


November 2, 2005 by Ryan Ball No Comments divider image

As Wallace & Gromit: The Curse of the Were-Rabbit continues to dominate the overseas box office, U.K. production house Aardman Animations is reportedly bringing its unique brand of animation and storytelling to cell phones and other mobile devices. According to Daily Variety, the company has signed a number of deals [...]

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Corgi Replicates Wallace and Gromit


November 1, 2005 by Ryan Ball No Comments divider image

Chicago-based Corgi, a leading manufacturer of die-cast scale models, has secured a license to produce exclusive replicas of characters from DreamWorks Animation’s and Aardman Animations’ hit clay-animated movie, Wallace & Gromit: The Curse of the Were-Rabbit. The three-year deal covers the U.S., the U.K. and Ireland. Corgi will release a [...]

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Playmates Toys with Little Robots


October 28, 2005 by Ryan Ball No Comments divider image

Playmates Toys Inc. has secured the U.S. and Canadian master toy license for BBC Worldwide’s stop-motion preschool series, Little Robots. The toy maker plans to introduce a line of character-driven product based on the show in the fall of 2006. Little Robots follows the animated adventures of Tiny and his [...]

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Cartoon Network Races with Game Factory


October 27, 2005 by Ryan Ball No Comments divider image

Through a major international publishing agreement with Cartoon Network, The Game Factory will develop and market a new racing video game based on popular animated shows. Scheduled for release on Nintendo DS and Sony PlayStation 2 across Europe and the U.S. during the 2006 holiday season, The title will feature [...]

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Look Out, Bratz, Here Come Fashion Angels


October 26, 2005 by Ryan Ball No Comments divider image

Following the lead of Mattel’s Barbie and MGA’s Bratz, The Bead Shop’s tween girls’ lifestyle brand, Fashion Angels, is headed to the screen. The Bead Shop has teamed with TripleTake Media and Surprise Bag Inc. to co-develop and produce live-action and animated projects for television, film, DVD, digital mobile content [...]

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JAKKS Pacific Taps DreamWorks Toons for TV Games


October 25, 2005 by Ryan Ball No Comments divider image

Through a licensing agreement with DreamWorks Animation, JAKKS Pacific Inc. will produce multiple plug-and-play video games based on the hit animated feature films Shrek, Shark Tale, Over the Hedge and Madagascar. As with previous TV Games releases, the DreamWorks titles will come loaded on hand-held controllers that plug directly into [...]

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A Few Thoughts on Brand Licensing


by Sarah Gurman No Comments divider image

Compiled by Sarah Gurman If you happen to be in London this week, you’ll meet all kinds of animation consumer and licensing professionals at the Brand Licensing Show (Oct 25, 26). Based in the city’s Earls Court, the show features 150 exhibitors and close to 5,500 manufacturers and brand outfits. [...]

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MTV Networks Sprints to Mobile


September 28, 2005 by Ryan Ball No Comments divider image

Viacom’s MTV Networks has signed a deal with wireless carrier Sprint to bring the broadcast entity’s brands and programming direct to Sprint PCS customers on their multimedia phones. Beginning in October, Sprint expects to offer access to exclusive programming and other short content from such outlets as Nickelodeon, Comedy Central, [...]

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DreamWorks Deal Grrrrreat for Kellogg


September 27, 2005 by Ryan Ball No Comments divider image

Daily Variety reports that DreamWorks Animation and cereal juggernaut Kellogg Co. have entered into an exclusive, multi-year deal that will see characters from upcoming DreamWorks theatrical and home-video toon releases show up in commercials and on boxes at breakfast tables. Kellogg will help promote DreamWorks projects with packaging for cereals, [...]

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U.K. Deals for Wallace & Gromit


September 23, 2005 by Ryan Ball No Comments divider image

It seems you can’t go anywhere in the U.K. this fall without running into Wallace and Gromit. Aardman Animations has secured a raft of brand partnerships and licensing deals for its upcoming feature film, Wallace & Gromit: Curse of the Were-Rabbit. The film is slated for a Blighty release on [...]

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