TELETOON, General Mills GO! Together

Canadian animation network TELETOON has teamed with General Mills’ Fruity Cheerios cereal brand to launch GO!, a three-month, cross-platform initiative aimed at providing kids ... Continue Reading →

Bandai America Role Plays with Ben 10

Toymaker Bandai America and Cartoon Network have joined forces to launch ‘Release Your Inner Alien,’ a 20-city promotional tour designed to get kids excited about the animated ... Continue Reading →

Mattel Takes Spin with RollBots

Major toymaker Mattel Inc. has signed on to produce toys and various other products based on Amberwood Ent.’s CG-animated series RollBots. The action-comedy show for kids 6-11 ... Continue Reading →

Panini to Deal Out Icon’s Lola & Virginia

Spain’s Icon Animation has signed a multi-territory deal with leading international collectable stickers and trading card company Panini for its popular, girl-skewed animated ... Continue Reading →

Rocket to Launch Franny’s Feet Products

Rocket Licensing has signed on to be the U.K. licensing agent for the hit animated preschool property Franny’s Feet from independent producer and distributor DHX Media Ltd., parent ... Continue Reading →

Wowee Toys with Gatchaman, Astro Boy

Imagi Animation Studios, the company behind the Teenage Mutant Ninja Turtles movie, TMNT, has tapped Wowwee Ltd. to market and distribute toys based on the studio’s next two feature ... Continue Reading →

Mattel Rules DC Universe

Warner Bros. Consumer Products has named Mattel the master toy licensee for the DC Universe property. The multi-year deal grants Mattel unprecedented access to the complete DC Comics ... Continue Reading →

Shocker Toys Jams with Metalocalypse

Buffalo, New York-based Shocker Toys is heading to this year’s San Diego Comic-Con with a new line of vinyl figures based on the [adult swim] animated series Metalocalypse. Other ... Continue Reading →

Mattel Takes on DreamWorks’ Kung Fu Panda

DreamWorks Animation SKG has signed Mattel Inc. to be the exclusive worldwide master toy licensee for Kung Fu Panda, the CG-animated feature film slated to hit theaters in June of 2008. ... Continue Reading →

Corgi in Igor’s Toy Lab

Corgi International Ltd. was been granted the master license for a line of toys and collectibles based on Exodus Film Group’s upcoming CG-animated feature film Igor. Under the ... Continue Reading →