Marvel Forms Global Branding Team

‘Advisors Assemble!’ may not have the same ring as the Avengers’ famous battle cry, but Marvel’s new special advisory board is nonetheless charged with a heroic ... Continue Reading →

Chapman Takes Fifi to Russia

London-based Chapman Entertainment has secured a broadcaster and licensees to introduce its animated series Fifi Forget-Me-Not into the Russian market. Channel Russia has picked up ... Continue Reading →

Bandai Acquires Digimon Toy License

Bandai Asia has acquired from Toei Animation the Australian toy license for the animated children’s series Digimon Data Squad. The deal covers the right to sell such toys as ... Continue Reading →

Sesame Joins Universal’s Dubai Park Plans

Universal Studios Dubailand has signed a deal with Sesame Workshop to develop three Sesame Street-themed venues for an under-construction theme park in the United Arab Emirates. Anchoring ... Continue Reading →

Dora to Grow Up, Get a Makeover

Mattel and Nick announced a new brand called Dora’s Explorer Girls that mixes Dora the Explorer‘s nose for adventure with the fashion doll play and online interaction. The ... Continue Reading →

Giochi Preziosi Lands Geronimo Stilton Toy License

Italian toymaker Giochi Preziosi has landed the European master toy license to the upcoming animated TV series Geronimo Stilton. Deal was struck with Atlantyca Entertainment, the Milan-based ... Continue Reading →

Dentsu Moves to Chub City for TV Series

Tokyo-based Dentsu Inc. has acquired all rights to the Chub City toys brand, and plans to develop the property into an animated TV series. The series will be developed by the company’s ... Continue Reading →

Thomas & Friends Tops U.K. Kids Licensing for 9th Year

Animated series Thomas & Friends has retained its crown as the top license for preschoolers in the United Kingdom for the ninth year in a row, according to a report from NPD. The ... Continue Reading →

Wunderkind Little Amadeus Secures First Licensees

GATEWAY4M International, producers of the animated series Wunderkind Little Amadeus, has announced licensing deals with The Games Co., Naxos of America and Playgo Inc. The Games Co. ... Continue Reading →

Who’ll Bail Out the Toy Biz?

Over 20,000 Toy Town professionals hope new ideas and innovations will help them brave the hard times as the industry gets ready for Toy Fair in New York City this month. Although the ... Continue Reading →