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Posts from category "Licensing"

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SpongeBob PinkPants?


September 26, 2006 by Ryan Ball No Comments divider image

The yellow sponge who lives in a pineapple under the sea is turning pink in October in support of Breast Cancer Awareness Month. Nickelodeon & Viacom Consumer Products has teamed with toy producer Ty to issue a limited-edition “SpongeBob PinkPants” Ty Beanie Baby. Marking the first time the popular Nickelodeon [...]

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Cartoon Network Inks Apparel Deals


August 18, 2006 by Ryan Ball No Comments divider image

Cartoon Network Enterprises has struck three new licensing agreements that will see new apparel lines based on two of the network’s hit animated shows. Olaes Design and Marketing (ODM) and SGFootwear will respectively produce t-shirts and shoes inspired by the new hit action-adventure series, Ben 10. Meanwhile, Mighty Fine will [...]

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DigiKidz Nets Spider-Man for DVDs


August 11, 2006 by Ryan Ball No Comments divider image

Florida-based DigiKidz Inc. has licensed Marvel’s Spider-Man property to make personalized, animated DVDs in which kids can star as the friendly neighborhood web slinger. Parents will be able to go to www.digikidz.com to order their tailor-made DVD adventures, which will be customized by DigiKidz designers. A distribution deal is in [...]

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Danger Rangers Gets Licensing Boost


July 7, 2006 by Ryan Ball No Comments divider image

Charlotte, North Carolina-based edutainment company Educational Adventures has hired prominent licensing and marketing industry consultant Rafe Offer to represent the company’s animated Danger Rangers brand as chief licensing officer. Offer previously served as director and brand manager at Walt Disney Consumer Products, where he helped to grow sales from $50 [...]

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MGM, Bandai America Join Team Galaxy


June 28, 2006 by Ryan Ball No Comments divider image

French production entity Marathon Media has secured new partners for its its animated series, Team Galaxy, naming MGM Consumer Products the exclusive North American licensing agent and Bandai America Inc. the master toy licensee for the action-packed property set to debut on Cartoon Network this fall. Marathon is producing 52 [...]

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Sith Named Year’s Best License


June 23, 2006 by Ryan Ball No Comments divider image

Lucasfilm Ltd.’s Star Wars: Episode III ‘ Revenge of the Sith was named Overall Best License of the Year at last night’s International Licensing Excellence Awards gala, which wrapped up the 2006 Licensing Int’l expo in New York City. Toys and other consumer products based on the latest installment in [...]

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Small World Toys with Seuss


June 22, 2006 by Ryan Ball No Comments divider image

Specialty toy manufacturer Small World Toys has secured a licensing agreement with Dr. Seuss Enterprises and plans to make products for infants, toddlers and preschoolers available in practically every U.S. toy, book and gift retailer in 2007. The announcement was made by Small World CEO Debra Fine at the 2006 [...]

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LICENSING INT’L ’06: The Pros Talk


by Sarah Gurman No Comments divider image

With the Licensing Show in full swing at the Javitz Center in New York, we were lucky enough to catch up with some of the industry’s tie-in product pros. Here’s a sampling of what they had to say about their own slates and the status of the great licensing gravy [...]

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Surf’s Up for Sony and Jakks Pacific


June 21, 2006 by Ryan Ball No Comments divider image

Through a new licensing agreement with Sony Pictures Consumer Products (SPCP), JAKKS Pacific will produce and distribute toys and leisure products based on the upcoming animated feature film, Surf’s Up. Slated to arrive in theaters on June 8, 2007, the penguin surfing comedy will be Sony Pictures Animation’s second feature [...]

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Mattel, FUNimation in Spider Riders Web


June 15, 2006 by Ryan Ball No Comments divider image

Mattel has been awarded the master toy license for Cookie Jar Ent.’s new animated action series, Spider Riders, and FUNimation Ent. will manufacture and distribute home video releases of the show, which will join the Kids’ WB’s! Saturday morning lineup on June 17 at 10:30 a.m. (ET/PT). Co-produced by Japanese [...]

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