Hasbro Drafted for Clone Wars

On July 26, Hasbro will begin rolling out its line of toys based on Lucasfilm’s CG-animated theatrical feature and television series, Star Wars: The Clone Wars. The movie will ... Continue Reading →

Simpsons Gets Kidrobot Treatment

Twentieth Century Fox Licensing and Merchandising and The Simpsons creator Matt Groening have joined forces with retailer Kidrobot to release the first-ever Simpsons vinyl toy mini-figure ... Continue Reading →

LucasFilm, Toys ‘R’Us Partner for Clone Wars

George Lucas’ Lucasfilm Ltd. and major retailer Toys”R”Us have joined forces to promote the highly anticipated August 15 theatrical release of the CG-animated Star ... Continue Reading →

Care Bears, Strawberry Shortcake in Hasbro’s Toy Box

Hasbro has been named as the new worldwide master toy licensee for The American Greetings properties Care Bears and Strawberry Shortcake, effective January 2009. Kenner, which became ... Continue Reading →

Nick Hatches Plans for New Neopets Goods

Nickelodeon & Viacom Consumer Products unveiled at Licensing Expo 2008 plans for a new line of Neopets toys and merchandise due to hit stores this fall. The new products follow ... Continue Reading →

DIC Pinches Penny Brite

After hitting the jackpot with classic girl brands such as Strawberry Shortcake, Eloise and Horseland, DIC Entertainment is now eyeing Charisma Brands’ wholesome retro line, Penny ... Continue Reading →

HIT Expands Ties with Aardman

HIT Entertainment has been tapped to represent consumer products rights for Aardman Animation’s new preschool series Timmy Time in the U.S. HIT, a part-owner of U.S.-based preschool ... Continue Reading →

TV-Loonland’s Owl Wise About Toy Deals

Kids in the U.K. will be able to get their hands on a new plush toy based on TV-Loonland’s pink animated character, The Owl. Toy outfit Vivid Imagination has signed a deal to ... Continue Reading →

Skunk Fu! Merchandising Hits the U.S.

Galleon Holdings plc. announced today that the merchandising line based on its animated TV series Skunk Fu! is set to launch in the U.S. at the 2008 Licensing Show International, taking ... Continue Reading →

9 Story Pacts with Licensing Shop

Canadian entertainment production and distribution company 9 Story Ent. has named The Licensing Shop its exclusive worldwide (excluding Germany) licensing and merchandising representative. ... Continue Reading →