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Posts from category "Licensing"

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JAKKS Lands Master Toy Licenses From Aardman


May 5, 2009 by Thomas J. McLean No Comments divider image

HIT Entertainment has picked JAKKS Pacific to be the master toy licensee in North America for the Aardman Animations series Timmy Time and Shaun the Sheep. The deal covers the United States and Canada and allows JAKKS Pacific to make and market everything from electronic learning toys, figurines and playsets [...]

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Disney Leads Top Licensors List


April 22, 2009 by Thomas J. McLean No Comments divider image

Disney Consumer Products topped a showbiz and animation-heavy list of the top-ten licensors of 2008, according to License! Global magazine. The company success ‘ $30 billion in sales ‘ came from brands such as Disney Fairies, Disney Princesses, Pixar’s Cars, Hannah Montana and High School Musical. Warner Bros. Consumer Products [...]

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Nelvana to License Mr. Men, Little Miss in Canada


April 6, 2009 by Thomas J. McLean No Comments divider image

Nelvana Enterprises is the new licensing agent in Canada for Chorion’s popular Mr. Men and Little Miss brands. Based on the classic books by Roger Hargreaves, the properties are supported by The Mr. Men Show, which recently debuted in Canada on YTV. The licensing effort will include apparel and accessories, [...]

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Boomerang Acquires Subsidiaries From Entertainment Rights


April 2, 2009 by Thomas J. McLean No Comments divider image

Boomerang Media has acquired three major subsidiaries of Entertainment Rights that control such popular properties as Casper the Friendly Ghost, Where’s Waldo? and Veggie Tales. Boomerang, in conjunction with private equity group GCTR, plans to invest $200 million in building up the franchises held by the subsidiaries, which are Entertainment [...]

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Big Tent Brands TOKYOPOP in Apparel, Sports Gear


March 24, 2009 by Thomas J. McLean No Comments divider image

Manga publisher TOKYOPOP’s brand is expanding into several new areas under a slate of initial licensing agreements announced by Big Tent Entertainment. The licenses will see TOKYOPOP branded merchandise from Bell Sports, Trinity Products, and Jem Sportswear and Awake Inc. Bell will release TOKYOPOP branded skateboard decks due to hit [...]

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Marvel Forms Global Branding Team


March 12, 2009 by Thomas J. McLean No Comments divider image

‘Advisors Assemble!’ may not have the same ring as the Avengers’ famous battle cry, but Marvel’s new special advisory board is nonetheless charged with a heroic mission: to promote the company’s iconic superheroes in every corner of the globe. The comic-book publisher turned animation and movie studio has its eyes [...]

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Chapman Takes Fifi to Russia


February 27, 2009 by Thomas J. McLean No Comments divider image

London-based Chapman Entertainment has secured a broadcaster and licensees to introduce its animated series Fifi Forget-Me-Not into the Russian market. Channel Russia has picked up the broadcast rights to the popular preschooler series, and will air it twice a week. Chapman also has signed on C-Toys as its toy partner, [...]

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Bandai Acquires Digimon Toy License


February 24, 2009 by Thomas J. McLean No Comments divider image

Bandai Asia has acquired from Toei Animation the Australian toy license for the animated children’s series Digimon Data Squad. The deal covers the right to sell such toys as a digivice data link, 1.5-inch collectible figures and 3.5-inch lightning digivolving figures. The products are available now in stores. ‘We are [...]

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Sesame Joins Universal’s Dubai Park Plans


February 23, 2009 by Thomas J. McLean No Comments divider image

Universal Studios Dubailand has signed a deal with Sesame Workshop to develop three Sesame Street-themed venues for an under-construction theme park in the United Arab Emirates. Anchoring the addition is Sesame Street 4-D Movie Magic, an experience that will explore the moviemaking process using such familiar characters as Big Bird, [...]

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Dora to Grow Up, Get a Makeover


February 19, 2009 by Thomas J. McLean No Comments divider image

Mattel and Nick announced a new brand called Dora’s Explorer Girls that mixes Dora the Explorer‘s nose for adventure with the fashion doll play and online interaction. The premise has Dora living in the big city, attending middle school and getting into fashion while solving mysteries with her friends. The [...]

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