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Posts from category "Licensing"

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Dentsu Forms New American Entertainment Division


May 20, 2010 by Thomas J. McLean No Comments divider image

Advertising agency Dentsu Inc. has formed Dentsu Entertainment, a new subsidiary company that will develop original animation programming and media content outside of Asia. Headquartered in Santa Monica, Calif., Dentsu Entertainment also will be responsible for licensing its new and existing properties. Densu Entertainment replaces DCI-Los Angeles, a division of [...]

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4Kids Adds Penelope to its Portfolio


May 19, 2010 by Thomas J. McLean No Comments divider image

4Kids Entertainment has signed on to represent the preschool series Penelope as a brand worldwide except for Asia and France. The company will showcase the property at next month’s International Licensing Expo in Las Vegas. Penelope is based on the best-selling book series by Anne Gutman and Georg Hallensleben about [...]

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VeggieTales Adds Food, Toy, Candy Licensees


May 14, 2010 by Thomas J. McLean No Comments divider image

VeggieTales creators Big Idea Entertainment has signed up licensees in several categories for the faith-based animated series. The deals include confectionary products from Frankford Candy & Chocolate, play ball and toys from Hedstrom, and Easter candy baskets and gift sets from Sherwood Brands. The new products will start appearing in [...]

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Italy Issues Geronimo Stilton Stamp


May 11, 2010 by Thomas J. McLean No Comments divider image

Italy’s own Geronimo Stilton, star of the hit Atlantyca Entertainment animated series of the same name, is being honored with a postage stamp. Poste Italiane will issue the stamp as part of the new Europe 2010: Books for Kids collection. The stamps were released officially May 7 with the first [...]

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4Kids Latches on to BRB’s Suckers Series


May 7, 2010 by Thomas J. McLean No Comments divider image

4Kids Entertainment is the new licensing agent in North America, the United Kingdom and Ireland for Suckers, a new animated series from BRB Internacional. The series consists of 104 two-minute episodes depicting the world as seen by toys attached to the rear windows of cars by suction cups. The comedy [...]

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Iconix, Schulzes Acquires Peanuts Brand


April 28, 2010 by Thomas J. McLean No Comments divider image

Charlie Brown and the gang are changing hands. The Iconix Brand Group, in conjunction with the family of Peanuts creator Charles Schulz, has acquired the United Media Licensing business and the Peanuts brand from United Features Syndicate and E.W. Scripps for $175 million. The deal also includes the Dilbert and [...]

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Angelina Ballerina Dances With Fisher-Price


April 8, 2010 by Thomas J. McLean No Comments divider image

HIT Entertainment has gone with Fisher-Price as the worldwide master toy licensee for its animated series Angelina Ballerina: The Next Steps. The deal gives Fisher-Price the opportunity to develop and market a wide range of toys based on the series, including figures and dolls, playsets, dollhouses, vehicles, plush toys and [...]

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FUNimation Nabs Chobits, Eden of the East


April 6, 2010 by Thomas J. McLean No Comments divider image

Anime importer FUNimation has acquired North American rights to the classic series Chobits and Eden of the East. The Texas-based company plans to release Chobits on DVD and Blu-ray in 2011. Based on the popular manga by CLAMP, the 26-episode series is directed by Morio Asaka and licensed by Kodansha. [...]

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DreamWorks’ Dragon Goes Exclusive With Wal-Mart


March 23, 2010 by Thomas J. McLean No Comments divider image

DreamWorks Animation and Wal-Mart launched a new joint promotional plan for the upcoming 3-D feature How to Train Your Dragon that will see the national retailer carry a large selection of exclusive merchandise from the film. According to The Hollywood Reporter, Wal-Mart will sell more than 100 Dragon-branded items in [...]

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Aardman’s Timmy Appears in Preschool Campaign


March 2, 2010 by Thomas J. McLean No Comments divider image

The star of Aardman’s animated preschool series Timmy Time has become an ambassador for the Pre-school Learning Alliance, a British charity specializing in early-years education and child care. The Aardman character will appear in pull-out supplements and a poster campaign helping to promote early learning messages to nurseries, parents and [...]

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