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WB Kicks Off Merch Program for ’60s ‘Batman’

Holy merchandising gold mine, Batman! It only took five decades, but Warner Bros. Consumer Products is finally launching a new licensing program based on the classic Batman TV series ... Continue Reading →
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Mattel Makes Playdate with ‘Mia and Me’

Italian production, distribution and licensing house Rainbow has secured a licensing partnership with toy giant Mattel for its new girls’ television series Mia and Me. Mattel joins ... Continue Reading →
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New ‘Olivia’ Goodies Set for Fall

Classic Media has announced new consumer products partners and new Olivia merch set to debut this fall. The new partners including Just Play (Master Toy), Dalmatian Press, Chronicle ... Continue Reading →
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‘Madagascar 3' Promotion Goes Bananas

Unless you’re allergic to potassium, you have probably noticed one of DreamWorks Animation’s creative promotions for Madagascar 3: Europe’s Most Wanted already as Dole Fresh Fruit ... Continue Reading →
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Berenstain Bears Celebrate 50th Anniversary

This year marks the big 5-O for beloved characters the Berenstain Bears—who first appeared in Jan and Stan Berenstain’s illustrated children’s book The Big Honey Hunt in 1962. ... Continue Reading →
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Coolabi Signs French, Korean Agents for ‘Poppy Cat’

Coolabi has appointed two new agents for its hit property, Poppy Cat, extending the brand further into the key territories of France and Korea. Planeta Junior has been granted the agency ... Continue Reading →
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Fry, Pocoyo Get Caught Reading

Zinkia Entertainment’s loveable little boy in blue Pocoyo and the actor/writer/presenter who narrates his charming animated adventures, Stephen Fry, have teamed up once again to ... Continue Reading →
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‘Almost Naked Animals’ and CafePress Join Forces

9 Story Entertainment announced today the appointment of CafePress.com as the official E-commerce partner for its animated series, Almost Naked Animals. Toronto-based studio 9 Story ... Continue Reading →
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Millimages and BBC Sign Licensing Deal for ’64 Zoo Lane’

European animation house Millimages has signed a licensing and merchandising deal with BBC Worldwide for its hit preschool show 64 Zoo Lane (104 x 11’). BBC Worldwide has taken global ... Continue Reading →
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Classic Signs Partners for Masters of the Universe’s 30th

By the power of Grayskull! Classic Mattel toy line Masters of the Universe is turning 30?! Yep, and Mattel and global media company Classic Media have announced a new host of consumer ... Continue Reading →