Reel FX Toys With Zoid Spot

Thunder, a new spot for Hasbro’s Zoids line of mechanized action figures, features a CG version of one of the toys rampaging through a city. To create the effect, ad agency Tracy ... Continue Reading →

mOcean Captures USA On DVD

Motion graphics house mOcean has produced its first interactive DVD project, an ad sales tool for USA Networks. The announcement was made by mOcean managing director Kevin Aratari. Under ... Continue Reading →

Digital Domain Deploys D2 Software Inc.

Digital Domain dives into the software market with the launch of its wholly-owned subsidiary D2 Software Inc. The new arm was created to develop, market and support digital image processing ... Continue Reading →

Graphics House Puts Bond In mOcean

In addition to vodka martinis (shaken not stirred), a trademark of the James Bond franchise is the cool title sequence, always involving a gun, a sultry song and naked women in silhouette. ... Continue Reading →

PVI, FOX Sports, Ford Make Virtual Advertising History

Princeton Video Image Inc. and FOX Sports presented the first ever dynamic, animated virtual advertisements on a live national U.S. broadcast over the weekend. The ads, for the Ford ... Continue Reading →

Happy Hour At Simon Mall

Happy Hour Ent. teamed with advertising agency Publicis Mid-America to produce four 15-second regional spots for Indianapolis-based Simon Mall. The commercials involve a paper gift ... Continue Reading →

EyeballNYC Grooves On MTV Hits

To create a series of fully animated IDs for the new channel MTV Hits, the music television network looked to SOHO-based EyeballNYC. Led by MTV Creative Director Assaf Cohen and EyeballNYC ... Continue Reading →

PSYOP Shoots Straight For LUGS

To get the latest pitch for LUGZ Footwear up and running, ad agency Avrett Free & Ginsberg called upon the team of artists at PSYOP. The New York-based creative collective directed, ... Continue Reading →