‘Rise of the...
As expected, DreamWorks Animation made an early splash at the Cannes Film...
Posts from category "Commercials"
Ubik Sets Sail For Q8
For a commercial spot for Q8, Ubik had to combine 3D modeling with 2D elements to make boats appear to be sailing on asphalt through a business park. According to Ubik, the principal difficulty in modeling the boat in 3D was the reconstruction and digital animation of the sails and [...]
Skyler Animation Plays Reindeer Games For Peanuts
In creating a new holiday spot for nut company Planters, ad agency Foote Cone & Belding/NY commissioned Portland, Ore.-based Skyler Animation to bring Santa’s reindeer to life through the art of stop motion. Recently formed by talent from Vinton Studios, Skyler boasts a crew with collective credits including Mad TV, [...]
Reel FX Toys With Zoid Spot
Thunder, a new spot for Hasbro’s Zoids line of mechanized action figures, features a CG version of one of the toys rampaging through a city. To create the effect, ad agency Tracy Lock Partnership called upon the team at Reel FX. Both the Zoid and cityscape are completely digital creations. [...]
mOcean Captures USA On DVD
Motion graphics house mOcean has produced its first interactive DVD project, an ad sales tool for USA Networks. The announcement was made by mOcean managing director Kevin Aratari. Under the creative supervision of mOcean executive creative director Michael McIntyre and executive producer Barry Smith, the company produced three trailers and [...]
Digital Domain Deploys D2 Software Inc.
Digital Domain dives into the software market with the launch of its wholly-owned subsidiary D2 Software Inc. The new arm was created to develop, market and support digital image processing software based on Digital Domain’s proprietary technology, which has garnered two Academy Awards. D2 Software will be headed up by [...]
Graphics House Puts Bond In mOcean
In addition to vodka martinis (shaken not stirred), a trademark of the James Bond franchise is the cool title sequence, always involving a gun, a sultry song and naked women in silhouette. Capturing that look and feel in the trailer for the upcoming 007 outing, Die Another Day, was the [...]
PVI, FOX Sports, Ford Make Virtual Advertising History
Princeton Video Image Inc. and FOX Sports presented the first ever dynamic, animated virtual advertisements on a live national U.S. broadcast over the weekend. The ads, for the Ford F-250 Super Duty truck, debuted during the FOX NFL Sunday pre-game show, broadcast live from Ford Field in Detroit. During the [...]
Happy Hour At Simon Mall
Happy Hour Ent. teamed with advertising agency Publicis Mid-America to produce four 15-second regional spots for Indianapolis-based Simon Mall. The commercials involve a paper gift certificate that folds and transforms itself into a shirt, a purse, a nutcracker and a rocking horse. charged with creating the CG animation and developing [...]
EyeballNYC Grooves On MTV Hits
To create a series of fully animated IDs for the new channel MTV Hits, the music television network looked to SOHO-based EyeballNYC. Led by MTV Creative Director Assaf Cohen and EyeballNYC Sr. Designer Roy Oppenheim, the design company created six 15-second, retro-designed animated IDs titled Air Hockey, Arcade, Hip-Hop, Pop, [...]
PSYOP Shoots Straight For LUGS
To get the latest pitch for LUGZ Footwear up and running, ad agency Avrett Free & Ginsberg called upon the team of artists at PSYOP. The New York-based creative collective directed, designed and animated Arrow, a commercial spot that blends 2D and 3D animation to create a cool world. PSYOP [...]
BBC Says Good-Bye to...
The BBC Trust has confirmed that children’s programs will no longer be shown...
Nextrendz Releases Stylus for...
If you’ve been looking for ways to get an edge over your friends as you play...
