Promo Deals for Wallace and Gromit

Tuesday, December 02, 2008
By: Ryan Ball

Aardman Animations has partnered with BBC One, Kingsmill and Pyrex for cross-promotional efforts that will coincide with the launch of the upcoming Wallace and Gromit TV special, A Matter of Loaf and Death. The new plasticine comic adventure will air on BBC1 over the Christmas holiday.

In A Matte of Loaf and Deah, Wallace & Gromit have started a new bread baking business called Top Bun, and have converted 62 West Wallaby Street into a granary with ovens and robotic kneading arms. Business is booming and Wallace finds himself in love with former beauty and bread enthusiast Piella Bakewell. Gromit discovers his master’s life is in jeopardy after a dozen local bakers disappear, and turns sleuth to solve the escalating murder mystery.

Leading up to the broadcast, Wallace and Gromit will be the face of BBC One in a series of station idents, created and produced exclusively by Aardman at their studios in Bristol. The on-air campaign will run over the holiday period.

Aardman and bread company Kingsmill will launch a six week, instant-win Christmas campaign dubbed “Win a Prize of a Loaf Time.” The promotion will be featured on 29 million packs of Kingsmill bread. To enter, consumers can log on to www.kingsmillbread.com/wallaceandgromit and enter the batch code as printed on the packs’ yellow neck ties. An instant response message will confirm if they are one of the 500,000 lucky winners.

In an additional tie-in, Wallace and Gromit will be featured in a new Pyrex promotion which offers exclusive collectables free with selected non-stick bakeware at Asda Living and Superstores and independent retailers. Five sets are available and consist of a non-stick roaster, flan pan, oven tray and pizza pan with Wallace and Gromit oven glove, tea towel, shopping bag and pan rest.

Reader Comments

• colin robinson :

  Thursday, December 04, 2008

  19:30336GD4

• lesley richards : steward : sodexo

  Thursday, December 04, 2008

  sk28334A1255

• lesley richards : steward : sodexo

  Thursday, December 04, 2008

  i always use kingmill bread

• lesley richards : steward : sodexo

  Thursday, December 04, 2008

  we love kingmill bread

• lesley richards : steward : sodexo

  Thursday, December 04, 2008

  i always eat kingmill bread sk2331E1417

• hippolyte : school : bulmershe

  Thursday, December 04, 2008

  kingsmill is the best bread have eatern so far since i came england. codeWA08 335 2046

• michelle theakstone : carer : devon county council

  Thursday, December 04, 2008

  kingsmill bread stays fresh for days,i wont buy any other bread code CF51Q06

• kelly peers : nurse : national health service

  Friday, December 05, 2008

  kingsmill bread is the only bread to eat we LOVE IT in our house. code WBB22N05

• Anonymous :

  Friday, December 05, 2008

  12:09 335 gd6

• jen render :

  Friday, December 05, 2008

  ST10 3370825

• frances :

  Friday, December 05, 2008

  we only eat kingsmill in our house hold

• Mrs J Pash : Retired : ==

  Friday, December 05, 2008

  KING smill Bread fit for Royalty.
  
  Code WA08 334 1409

• Mr. T. Bailey : Retired :

  Friday, December 05, 2008

  The Best In The West, Kingsmill Bread

• jenny bailey : retired : n/a

  Friday, December 05, 2008

  milled for a king hu 6 6 d 17

• NICK BROWN : MILKMAN : DAIRY FARMERS OF BRITAIN

  Friday, December 05, 2008

  DOORSTEP MILK IS WHAT I SELL
  AND ONLY THE BEST BREAD AS WELL
  CUSTOMERS WILL GLADLY PAY THEIR BILL
  IF THEIR FRESH BREAD IS KINGSMILL.
  1310334GD5

• NICK BROWN : MILKMAN : DAIRY FARMERS OF BRITAIN

  Friday, December 05, 2008

  KINGSMILL WHITE,
  KINGSMILL BROWN,
  THESE ARE WHAT WE DELIVER
  ALL OVER THE TOWN.
  1808336GD5

• angie :

  Friday, December 05, 2008

  very nice its great tasting

• Anonymous : as above :

  Friday, December 05, 2008

  ST9 337 0938
  ST9 337 0939
  ST 9 3370941
  
  where is the box for our codes?

• NICK BROWN : MILKMAN : DAIRY FARMERS OF BRITAIN

  Saturday, December 06, 2008

  WALLACE SAYS TO GROMIT
  WE\'VE BEEN MADE A WEEK NOW AND I FEEL AARDMAN
  GROMIT REPLIES
  IF WE\'D BEEN MADE BY KINGSMILL WE\'D STILL BE
  SOFT MAN! 1631 338 GD6

• kevin : fitter : self enployed

  Sunday, December 07, 2008

  we only ever eat kingsmill bread

• Florry : retired :

  Saturday, December 13, 2008

  I always buy kingsmill as it keeps fresh

• Winn : pensioner :

  Saturday, December 13, 2008

  code no : HU85L48

• Jackie Hare : Shop Assistant : Hendersons Newsagents

  Wednesday, December 17, 2008

  We only buy Kingsmill it keeps fresh taste great there is no other like it

• Jackie Hare : Shop Assistant : Hendersons Newsagents

  Wednesday, December 17, 2008

  Me again still eating kingsmill
  code:SK183RA1205B

• Ray : Retired : none

  Wednesday, December 17, 2008

  Value for money and reliable freshness to boot.
  What more could you ask for?

• claire sandham : house wife : my home

  Tuesday, December 30, 2008

  kingsmill all day every day, without a doubt.
  code:-SH05

• AS ABOVE :

  Tuesday, December 30, 2008

  CODE:-1 J 27

• yvonne smith : primary care support nurse : STPCT

  Sunday, January 04, 2009

  its good enough for so so its good for the king (ELVIS of course)

• maria western :

  Wednesday, January 07, 2009

  it just taste so good.

• tina nicholas : creche worker : family groups

  Wednesday, March 25, 2009

  I love kingsmill bread

• Brian Seaton :

  Friday, April 03, 2009

  50-50 the best of both worlds

• lorraine : creche worker : family groups

  Monday, April 13, 2009

  we buy kings mill 50 50 and just white its really tasty and always fresh