Strawberry Shortcake, Care Bears Land in Cookie Jar

Thursday, July 24, 2008
By: Ryan Ball

Cookie Jar Ent. will acquire the American Greetings Corp. properties Strawberry Shortcake and Care Bears for $195 million. The announcement comes after Cleveland, Ohio-based American Greetings won a temporary restraining order to stop Cookie Jar’s acquisition of licensing partner DIC, which produces animated series based on both classic kids’ franchises. The case was dropped and Cookie Jar was allowed to buy DIC's stock for $31.5 million, while assuming $42 million in outstanding debt and paying $14 million in transaction fees.

Since being re-introduced in 2002, the Strawberry Shortcake and Care Bears properties have generated more than $5 billion combined in retail sales of licensed product. As part of the deal, Cookie Jar will acquire the rights to Sushi Pack, a new animated property created by Studio Espinosa and co-produced by American Greetings and DIC Ent. Additionally, Cookie Jar granted American Greetings a 10-year exclusive inbound licensing agreement for social expression products on all three properties.

In becoming part of the Cookie Jar catalog, Strawberry Shortcake and The Care Bears will join such top-selling properties as Caillou, Arthur, Johnny Test and The Doodlebops. American Greetings will now focus its efforts on further developing the licensing, marketing and promotional programs for its other franchises, which include the greeting card sensation Twisted Whiskers, 80's gross out favorite Mad Balls, Holly Hobbie, TinPo and its new preschool property, Maryoku Yummy.

Reader Comments

• Grumpy_Bear51 :

  Saturday, July 26, 2008

  This smells that NBC-Universal enventually gains the complete control of Cookie Jar, and they have a lot of new characters for their parks. NBC - Universal already has the rigths with their cartoon channel Kidtoon, outside North America, with the exception of Puerto Rico, that the local NBC/Telemundo affiliate WKAQ has the rigths for the former DIC animation series and the QUOBO/Kidtoon ones too.

• Grumpy_Bear51 :

  Monday, September 29, 2008

  As for Cookie Jar, this is an dead end. As our finnancial market is in a category 5 hurricane and the American Greetings management in dislike to sell, specially the Care Bears, the most profitable of the three . It\\\'s now more likely than NBC-Telemundo-Universal take over not only Cookie Jar, but also American Greetings.