Nick Nabs Ratings Milestone

Wednesday, July 02, 2008
By: Ryan Ball

Citing Nielsen Media Research data, popular kids' cable network Nickelodeon has claimed its 53rd consecutive quarter as basic cable's top total-day performer with kids and all viewers. The 14-year run is the longest run of its kind and was aided by the new hit series The Mighty B!, an animated comedy co-created by and starring Amy Poehler from Staurday Night Live and the feature film Baby Mama. Other programs that contributed to the net's strong second quarter include the specials SpongeBob SquarePants Pest of the West, iCarly Saves TV and Chasing Zoey.

For the quarter, Nickelodeon claims a 46% share of the kids 2-11 viewing audience among the three major kid nets in total day delivery. Also, Nickelodeon Kids and Family Group's television properties (Nickelodeon, Noggin, The N, Nicktoons Network and Nick at Nite) reached an average of 24.2 million viewers in the 2-11 demographic each week in during the quarter, more than any other kids' brand.

In The Mighty B!, Poehler lends her voice to the character Bessie Higgenbottom, the world's most ambitious and lovably unhinged 9-and-3/4-year-old Honeybee troop member. The show launched on April 26 and has quickly become one of cable's top three shows with kids 2-11. Following top-ranked SpongeBob SquarePants and Back at the Barnyard, the wacky comedy averaged 1.9 million viewers this quarter.

SpongeBob SquarePants Pest of the West aired on April 11 and shot to the top of basic cable among total viewers and ranked No.1 on broadcast and cable television with kids and tweens for week. Approximately 6.1 million viewers tuned in to see the latest adventure from the most-watched animated program with kids 2-11 for more than six consecutive years.

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