Nick Taps Bonilla for Creative Strategy

Thursday, April 17, 2008
By: Ryan Ball

Nickelodeon/MTVN Kids and Family Group has appointed Gary Bonilla to the newly created position of senior VP of creative strategy. Reporting to Leigh Anne Brodsky, president of Nickelodeon and Viacom Consumer Products, and Russell Hicks, exec VP and executive creative director, Bonilla will be responsible for managing the creative development for Nickelodeon’s consumer products business, developing strategies around consumer experiences and ensuring the network’s branded consumer product offerings exemplify the Nickelodeon brand.

Most recently, Bonilla served as VP of strategic services at Winglatino/WWP, a multi-cultural advertising agency, were he developed and executed plans for Procter & Gamble, DIAGEO and Goya. Prior to joining Winglatino/WWP, he was a founding partner of The CO-OP Agency, where he was instrumental in the re-branding, marketing and global brand architecture of IMAX. He also helped to solidify Thomson Screenvision’s position as one of the world’s leading cinema advertising companies during its evolution to digital distribution of content and advertising. As VP of strategic planning and marketing at Starmedia Network, he led the strategic development and implementation of multi-platform campaigns in the Latin American region for several Fortune 500 companies, including Pepsi Co., Procter & Gamble and L’Oreal.

At Saatchi & Saatchi, Bonilla helped grow the Latin American network of 13 offices including Brazil, Mexico, Argentina, Puerto Rico and Miami. He has also held several public relations and media correspondent positions, including one as a television reporter for Time Warner’s Lorimar Tele-Pictures, where he produced award-winning coverage of the Oscar Arias Peace Tour, Mother Theresa’s U.S. visit, the Dupont Plaza Fire and the explosion of the U.S.S. Iowa.

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