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China OKs Nick-branded Web Site

Tuesday, February 09, 2010
By: Thomas J. Mclean

MTV Networks China and CCTV.com have teamed up to launch an online destination in China featuring Nickelodeon-branded streaming video at Nick.CCTV.com.

According to Cynopsis Kids, the site will be supported by advertising and include at launch episodes of SpongeBob SquarePants, online games and wallpapers, with additional series such as Dora the Explorer and CatDog to be added later this year.

The site will be promoted on CCTV, which reach an audience of more than 300 million households through the main CCTV1 channel and 250 million households on its children’s channel, CCTV14

The deal is the first in which an international broadcaster has been given an official sanction to provide online content in China.

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