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Cartoon Network Boutiques Open in Toys R Us Stores

Wednesday, November 11, 2009
By: Thomas J. Mclean

Animated series Ben 10: Alien Force, Bakugan and The Secret Saturdays will be featured prominently in a dedicated Cartoon Network boutique this month in every Toys R Us store.

Open now, the boutiques will offer merchandise — including exclusive items — from multiple product categories during a key time in the holiday shopping season.

“Toys R Us continues to be a terrific, long-standing retail partner for us and our brands, and we are proud to showcase this chainwide Cartoon Network retail destination as we kick off the holiday shopping season,” said Christina Miller, senior VP of Cartoon Network Enterprises. “The unique, multi-category shopping experience we have created is guaranteed to generate strong excitement around our brands and the must-have products from our licensing partners.”

Reader Comments

  • Neil Hamilton : Gentleman\\\'s Gentleman : Wayne Enterprises
    Wednesday, November 11, 2009

    CN missed a must-have branding opportunity by not selling a line of proprietary deodorant soap because after reading that senior VP\\\'s marketing statement humans of any age will need and much more importantly WANT to take a thorough shower.

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