Wildcat Apparel Launches Classic Media T-Shirt Line
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Monday, August 31, 2009
By: Ramin Zahed
Rocky and Bullwinkle, Mr. Magoo and Underdog have found a new partner in sportswear company Wildcat Apparel Group. The New York-based outfit has announced that it will feature these popular Classic Media brands to its “Original Retro Brand” label. The popular toon characters will debut on vintage t-shirts and specialty outerwear and headwear this fall, in conjunction with Rocky & Bullwinkle’s 50th anniversary and Mr. Magoo’s 60th anniversary.
Wildcat develops, markets and manages brands in apparel categories through select high-end department stores and boutiques nationwide, including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Fred Segal.
“It’s a milestone year for Mr. Magoo and Rocky & Bullwinkle—our Saturday morning TV heroes,” says Karyn Schneider, Classic Media’s VP of licensing. “Wildcat is the perfect partner because of their unparalleled design sensibility, retro expertise and distribution strategy.”
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