Home » Licensing

LEGO Builds Deal for Ben 10 Toys

Tuesday, June 02, 2009
By: Thomas J. Mclean

Cartoon Network Enterprises and The LEGO Group have struck their first ever product-development deal in bringing a line of construction toys based on the popular animated series Ben 10: Alien Force.

The toy line will feature never-before-seen LEGO elements and what the company calls “a new twist” on classic LEGO.

“Over the past four years, Ben 10 has established itself as a global brand that continues to expand and thrive in different categories and markets,” said Christina Miller, vice president, Cartoon Network Enterprises.“ Expanding this relationship with LEGO, the leading construction toy brand, is an exciting opportunity for Ben 10 that will continue to build towards years of future success at retail.”

The LEGO Ben 10: Alien Force line is scheduled to launch in the construction toy aisles in the U.S. in spring 2010, and will roll out in additional territories thereafter.

Reader Comments

  • Ben 10 Toys : Comic Artist : http://ben-10.netau.net/
    Tuesday, July 28, 2009

    I really glad about the deal between them. Hope see more version of Ben 10 Toys soon!

  • bilal : student : apc
    Saturday, August 01, 2009

    it is supoerb

  • cristofer : ffgf : hgh
    Friday, December 04, 2009

    hjgjhgjhjhhjfgj

Submit Your Comments

Name, Job Title and Company are optional.

No HTML or javascript code is allowed in any of the comment fields.

Your Name:
Job Title:
Company:
Comments:
Spam Verification:

Enter the letters you see above into the box below: