Strawberry Shortcake Ripe for Big Screen

Thursday, June 15, 2006
By: Ryan Ball

DIC Ent. and Fox Home Entertainment will bring American Greetings Corp.’s Strawberry Shortcake to theaters with the property’s first-ever full-length movie. Titled Sweet Dreams, the CG-animated movie is slated to open across the U.S. this October.

Written by Carter Crocker (Jungle Book 2, Winnie The Pooh series, Return to Neverland), Sweet Dreams will re-introduce the Purple Pie Man of Porcupine Peak, who has not appeared in Strawberry Shortcake productions in more than 20 years. The villain will stroll into town and cause trouble for Strawberry as she sets out to grow of fresh new fields of berry bushes that will yield enough tasty goodness everyone. In order to stop the Purple Pie Man, our heroine and her friends must travel to the Land of Dreams, learning an important lesson about teamwork along the way.

First introduced by American Greetings Corp., in 1980, Strawberry Shortcake became a hugely successful girls’ brand and spawned a series of animated dvideo releases and TV specials. The property has generated more than $1 billion in worldwide retail sales and boasts around 300 licensees worldwide.

As part of the extensive marketing program planned for the upcoming movie, Strawberry Shortcake worldwide licensing agent DIC has planned a exclusive promotion with Toys ‘R’ Us. In additon, special webisodes will advertise the film to the 400,000-plus members of the Strawberry Shortcake Friendship Club website, and American Greetings will distribute promotional e-cards at www.ag.com.

In conjunction with the release of Sweet Dreams, DIC will team with American Greetings and their partners will introduce new products, including toys from Playmates Toys and DVD releases from Fox Home Entertainment. Video games, a movie soundtrack and a Strawberry Shortcake Baby program are also in the works.

Reader Comments

• cedes :

  Friday, June 16, 2006

  Holy crap. That is lightyears beyond terrifying. I think I'm going to go sulk in a corner and cry over the desecrated memories of my childhood. Ew.

• Kit : High School Student :

  Tuesday, July 04, 2006

  What about and where some Trailers of that film?

• Cindy :

  Tuesday, July 11, 2006

  Yes I was woundering if there is any way you can send me a pictures of the purple pie man and sour grape I would realy love to see them. I can't wait for the movie to come out I will go see it for sure.
  Thanks for any help you can do.. my email is cfent57@hotmail.com
  Thanks
  Cindy

• Samantha Smith :

  Thursday, September 21, 2006

  I was wondering if this movie was coming to all theatres across Canada as well. Like Cinelex Odeon and Famous Players. Where can I view a trailer for the movie, it's very difficult to find any info about it.

• Jay Resop :

  Thursday, October 05, 2006

  Two words: "Neglected" and "Characters".
  Wait... Five more words: "NC Death Matches: Strawberryland Edition".

• Fred The Spanyard : Top Neglected Character :

  Thursday, October 05, 2006

  Jay! Don't you dare bring any of those genetic freaks in here, or I'll Death Ray you!

• Jay Resop :

  Thursday, October 05, 2006

  Eep! Er, okay... I won't.