As witness to more than half a century of Italian art, day-today life and customs, Rai plays a leading role in Italian and international culture. From archives to soundtracks, from major sports events to documentaries, from mini-series to news, from films to entertainment: Rai Trade is the exclusive distributor in Italy and abroad of all rights to Rai’s productions. One of its objectives is to contribute to the spread of “Made in Italy” products throughout every sector of the audiovisual industry. Rai Trade serves as an amplifier for Italy’s lifestyle, popularizing the country’s heritage of images, sounds and ideas. Its structure, though highly developed, gives it agility and an in-depth knowledge of market dynamics.